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Best 8 Ecommerce Multi-touch Attribution Tools

Multi-touch attribution tools allow D2C brands to credit multiple marketing touchpoints that lead to a conversion, not just the last interaction. This approach provides a more complete view of how different channels work together to influence a customer’s decision to purchase. With these insights, brands can better allocate resources across their marketing mix. Multi-touch attribution is essential for brands with complex customer journeys who want to maximize the impact of their marketing efforts.

Fospha
Fospha

Fospha is a marketing measurement platform powered by data science​ that enables D2C brands to optimise their digital marketing performance

Used By 4 Brands
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Cassandra
Cassandra

Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers

Used By 0 Brands
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