Best 8 Ecommerce Multi-touch Attribution Tools

Multi-touch attribution tools allow D2C brands to credit multiple marketing touchpoints that lead to a conversion, not just the last interaction. This approach provides a more complete view of how different channels work together to influence a customer’s decision to purchase. With these insights, brands can better allocate resources across their marketing mix. Multi-touch attribution is essential for brands with complex customer journeys who want to maximize the impact of their marketing efforts.

Triple Whale
Triple Whale

The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.

Used By 203 Brands
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Cassandra
Cassandra

Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers

Used By 0 Brands
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Northbeam
Northbeam

Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.

Used By 207 Brands
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Glew
Glew

Business intelligence, built for ecommerce. Connect, transform and visualize all your data in one place. Get powerful insights to grow your business through intuitive dashboards, automated reports and more.

Used By 53 Brands
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RockerBox
RockerBox

Rockerbox is an attribution platform and the single source of truth for your data. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline) so you can trust the data.

Used By 43 Brands
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Polar Analytics
Polar Analytics

Polar Analytics is a full-stack Business Intelligence tool built for Consumer Brands. It enables DTC marketers to seamlessly combine data from marketing platform like Shopify, Recharge, GA, Facebook Ads, Klaviyo, etc. to make the right data-driven decisions on CAC & LTV faster.

Used By 18 Brands
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Hyros
Hyros

HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.

Used By 16 Brands
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Fospha
Fospha

Fospha is a marketing measurement platform powered by data science​ that enables D2C brands to optimise their digital marketing performance

Used By 4 Brands
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