Multi-touch attribution tools allow D2C brands to credit multiple marketing touchpoints that lead to a conversion, not just the last interaction. This approach provides a more complete view of how different channels work together to influence a customer’s decision to purchase. With these insights, brands can better allocate resources across their marketing mix. Multi-touch attribution is essential for brands with complex customer journeys who want to maximize the impact of their marketing efforts.
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Everything you need to build a better D2C brand, business and tech stack.
