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Real-Time Analytics
Real-time analytics tools provide instant insights into customer behavior, site traffic, and sales as they happen. D2C brands can monitor live data to track how marketing campaigns or promotions are performing in real time. These tools allow brands to make on-the-spot adjustments to optimize performance and enhance the customer experience. Real-time data is crucial for brands that want to stay agile and responsive.
Famous for their data skills, SourceMedium has a full-suite of tools but are most famous for their Slack reports which send you clear and actionable daily reporting from data pulled straight from Shopify. The metrics are calculated based on your store's default timezone and currency.