ClassPass Corporate Wellness gives your team access to the world's largest collection of top-rated gyms, fitness studios and wellness businesses with the ClassPass Corporate Wellness Program.
Famous Nutrition is an Australian-owned brand offering a wide range of clean, high-performance supplements designed to support energy, muscle recovery, hydration, and weight management. With products like protein powders, creatine blends, electrolyte formulas, and nutrition bars, Famous Nutrition caters to everyday athletes seeking quality ingredients without unnecessary fillers. Their commitment to transparency and effectiveness helps you power your everyday performance.
Plus Fitness is an Australian 24/7 gym franchise offering convenient, affordable access to modern equipment and group training. With no lock-in contracts and over 200 locations, it’s built for flexibility and results at every fitness level. Plus Fitness helps members stay motivated, fit, and in control of their health.
Club Lime is a leading Australian fitness chain offering 24/7 gym access, group classes, and state-of-the-art equipment in a welcoming, community-focused environment. With flexible memberships and locations nationwide, it caters to all fitness levels and lifestyles. Club Lime makes achieving your health goals accessible, affordable, and fun.
Japanese-designed, lifetime-guaranteed outdoor products with a mission to create restorative experiences in nature through legacy-grade gear and apparel.
Alder makes outdoor recreation apparel for womxn. Inclusive sizing, sustainable and ethical production and a playful brand that starkly contrasts with the performance-driven that dominate the outdoor space.
Built on the foundation of inspiring change, Torsa creates running products to enhance performance, using design-led thinking and functionality at their core. Their mission is to inspire people to harness training in the pursuit of greatness.
Direct-to-consumer (D2C or DTC) fitness brands are companies that sell workout gear, apparel, equipment, and wellness products directly to consumers, primarily through online platforms. This model allows these brands to offer innovative, high-quality products at competitive prices by cutting out the middleman.
Brands like Peloton and Gymshark have disrupted the traditional fitness industry by creating strong online communities and leveraging social media to engage directly with their customers. These brands emphasize not just the quality and functionality of their products but also the lifestyle and community aspect of fitness, encouraging a holistic approach to health and well-being. The D2C model fosters a closer relationship between the brand and its consumers, enabling direct feedback and rapid adaptation to fitness trends and consumer needs.
Among the best direct-to-consumer fitness brands, Peloton stands out for its innovative approach to home exercise, offering high-end exercise equipment integrated with live and on-demand workout classes. Gymshark has made a name for itself with stylish, performance-oriented workout apparel that has garnered a massive following among young fitness enthusiasts.
These brands excel not only through their product offerings but also by creating an engaging community experience, providing motivation, and fostering a sense of belonging among their users. They have effectively utilized digital marketing and social media to build brand loyalty and encourage a continuous dialogue with their customer base. Their success illustrates the power of combining quality fitness products with a strong community focus, setting a new standard in the fitness industry.
The direct-to-consumer fitness category is witnessing several prominent trends, reflecting changes in consumer behavior and technological advancements. There's a growing emphasis on holistic health, with brands offering products and services that address physical, mental, and emotional well-being. The integration of technology, especially through fitness apps and smart equipment, is another significant trend, providing users with personalized workout experiences, tracking, and interactive classes. Additionally, sustainability is becoming increasingly important, with consumers favoring brands that use eco-friendly materials and practices. These trends highlight a shift towards more personalized, tech-integrated, and environmentally conscious fitness solutions, demonstrating the D2C fitness industry's adaptability and commitment to meeting the evolving needs of today's health-conscious consumers.
Everything you need to build a better D2C brand, business and tech stack.
