Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Dr Sam’s is a results-driven skincare brand designed by leading dermatologist Dr. Sam Bunting. Built on the foundation of simplicity and effectiveness, Dr Sam’s 4-step routine makes achieving flawless skin effortless. From cleansing and activating to hydrating and protecting, each product is formulated with clinically proven ingredients to target key skin concerns like blemishes, hyperpigmentation, redness, and premature aging.
Pore Favor is a science-backed acne supplement designed to treat the root cause of breakouts, oily skin, and blackheads from the inside out. Unlike topical treatments that only address surface-level symptoms, this dermatologist-endorsed formula works internally to balance sebum production, reduce inflammation, and promote clear, glowing skin. Many users report visible improvements within weeks, with 74% experiencing a complete reduction in acne over 90 days. With natural, non-GMO ingredients and a proven track record, Pore Favor is changing how people fight acne—from the inside out.
EADEM is a science-backed skincare brand focused on creating gentle yet effective products specifically formulated for melanin-rich skin. Their Smart Melanin™ Technology ensures that every formula addresses hyperpigmentation, skin sensitivity, and barrier health without irritation. Founded by women of color chemists and validated by dermatologists, EADEM’s products are clinically tested across all Fitzpatrick skin types to guarantee results. With a direct-to-consumer approach, the brand makes high-performance skincare accessible, inclusive, and proven to work.
Plant-based, toxin-free essentials for your skin and body. Formulated with high concentrations to deliver optimal benefits.
With roots in West Africa, the Scandinavian lifestyle brand combines the best from nature and science, to create safe and ethical sproducts with proven results.
Lash carry the best premade lashes on the market. They are light weight, thin based, 10D mega volume and 6D volume. Bonded with heat, no added glue weight. You can create some serious mega volume with these little beauties.
Mexican botanicals for bath and body, taking inspiration from the nopal cactus–one of the most sustainable, nourishing, and versatile plants in the world.
OneBlade makes sophisticated and refined razors and shaving products engineered from the ground up to give you the cleanest shave.
Corpus is a deodorant that goes above and beyond what you may have come to expect from natural. Their long lasting formula contains natural derived enzimes and plant extracts.
The first-ever system of skincare products designed specifically for slugging — to strengthen your skin barrier for healthy & hydrated skin
Inkbox is not your average temporary tattoo. Their semi-permanent tattoos are skin-safe and easily applied at home, no needles required.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
Everything you need to build a better D2C brand, business and tech stack.
