Psycho Bunny is a luxury casualwear brand blending bold, playful designs with high-quality materials. Best known for its iconic rabbit skull-and-crossbones logo, the brand offers a wide range of men’s apparel, from polos and tees to outerwear, crafted for style and comfort.
Founded in 2001, Sullen Clothing emerged from a collective of tattoo artists in Southern California. They specialize in streetwear that fuses tattoo-inspired artwork with high-quality apparel—turning T-shirts, hoodies, and accessories into expressive, wearable art. Through artist collaborations and creative storytelling, Sullen bridges tattoo culture with fashion in a bold, authentic way.
Founded in 2004 by three friends in a garage in Oceanside, CA, Brixton has grown from crafting vintage-style hats like the “Hooligan” cap into offering a full range of apparel and accessories. Their designs blend timeless workwear and counterculture aesthetics inspired by music, skate, and coastal life. Today, Brixton serves a global audience with products celebrated for quality, cultural authenticity, and enduring style
Italic offers luxury without labels. It is a radical business model designed to take on the many direct-to-consumer brands that launched over the last decade with the goal of selling quality luxury goods without the middleman markup.
Incerunmen delivers stylish and comfortable clothing for men, ranging from bold printed shirts to relaxed joggers and matching sets. With an emphasis on accessible pricing and frequent new arrivals, the brand appeals to trend-conscious shoppers looking for modern casualwear.
Western Republic blends traditional Western aesthetics with contemporary design, creating a range of apparel, accessories, and home items rooted in cowboy and ranch culture. From graphic tees and rugged denim to distinctive decor and leather goods, the brand embraces craftsmanship and authenticity. Western Republic appeals to those who live and breathe the modern frontier lifestyle.
Orange Fashion Village designs stylish, easy-to-wear women’s clothing inspired by global trends and crafted for everyday elegance. Known for soft fabrics and relaxed silhouettes, their collections include knitwear, dresses, and layering essentials that combine comfort with refined design. The brand emphasizes ethical sourcing and sustainability while delivering fashion that’s both functional and chic.
Chubbies believes in swim trunks, swim shorts, bathing suits, swim suits or whatever the heck else you wanna call ‘em because they believe that if you’ve got a pair of those on, well, you must be doing something right.
Direct-to-consumer (D2C or DTC) casual wear brands are fashion companies that design, produce, and sell their clothing directly to consumers, primarily through online platforms. This innovative approach allows these brands to bypass traditional retail channels, offering more competitive pricing, greater transparency, and a closer relationship with their customers. Brands like Everlane and Outdoor Voices have been at the forefront of this movement, emphasizing quality, sustainability, and ethical manufacturing processes. By selling directly to consumers, these brands can quickly adapt to fashion trends and customer feedback, ensuring their offerings are always fresh, relevant, and aligned with consumer values. This model not only revolutionizes how we shop for casual wear but also fosters a more sustainable and ethical fashion industry.
Among the myriad of D2C casual wear brands, Everlane stands out for its radical transparency, revealing the true costs behind each product and the ethical factories where they're made. Outdoor Voices champions the concept of activewear for every day, encouraging movement and fitness through their comfortable, stylish, and versatile pieces. These brands have set themselves apart by prioritizing not just the aesthetics and quality of their products but also their impact on the environment and society. Their success reflects a growing consumer desire for brands that offer more than just clothing—brands that advocate for sustainability, ethical production, and a greater sense of community. By focusing on these values, Everlane and Outdoor Voices have cultivated loyal customer bases and have become benchmarks for success in the D2C casual wear market.
The direct-to-consumer casual wear category is currently experiencing several key trends. Sustainability is a significant movement, with an increasing number of brands committing to eco-friendly materials, ethical manufacturing practices, and transparent supply chains. Personalization and customization are also becoming more prevalent, as brands leverage technology to offer customers clothing tailored to their specific tastes and preferences. Furthermore, there's a growing emphasis on inclusivity, with brands expanding their size ranges and showcasing diverse models to reflect and celebrate the variety of their customer base. These trends are indicative of a broader shift in consumer expectations, where buyers are looking for more than just clothing—they're seeking a reflection of their values, a personalized experience, and a sense of belonging to a brand's community.
Everything you need to build a better D2C brand, business and tech stack.
