Figs is transforming the healthcare experience by creating innovative, comfortable and supremely functional medical apparel for modern medical professionals.
Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.
Gobi cashmere is a Mongolian cashmere brand, since 1981. The Gobi is supplying 100% cashmere, camel wool, and yak down products in both as Gobi brand and private label to nearly 150 customers in more than 30 countries around the world.
Madhappy: An Optimistic Lifestyle Label. This clothing brand makes loungewear, activewear, & outdoor apparel and is committed to making the world a more optimistic place through its products.
Culture Kings is more than just a streetwear retailer—it’s a global movement at the intersection of fashion, music, and sport. Known for its exclusive drops, high-energy in-store experiences, and a curated selection of premium brands, Culture Kings sets the standard for street fashion worldwide. From the latest sneakers and headwear to statement-making apparel, the brand blends hype culture with everyday wearability, attracting everyone from athletes to artists and trendsetters. Whether you’re after limited-edition pieces or timeless street style, Culture Kings is where fashion, culture, and individuality collide.
Juicy Couture is the ultimate blend of glam, comfort, and unapologetic attitude. Born in the early 2000s and made famous by its iconic velour tracksuits, the brand continues to embody effortless luxury with a playful, trend-forward edge. From loungewear to handbags, fragrances, and accessories, Juicy Couture brings a touch of LA-inspired chic to every look. Whether you’re embracing nostalgic Y2K vibes or making a bold fashion statement, Juicy is all about confidence, self-expression, and living life with a little extra sparkle.
Soeur is a Parisian fashion house that embodies effortless elegance and understated femininity. Founded by two sisters, the brand is rooted in the spirit of sisterhood and timeless style—offering refined, minimalist pieces designed to be lived in and loved for years. With clean lines, natural fabrics, and a palette of soft, neutral tones, Soeur captures the essence of French cool: thoughtful, versatile, and always chic. Whether it’s a perfectly tailored coat or a breezy summer dress, Soeur designs for women who appreciate beauty in simplicity.
Rose & Born is a Stockholm-based fashion brand known for its refined tailoring, timeless design, and dedication to exceptional craftsmanship. Blending classic elegance with a modern sensibility, the brand offers sophisticated pieces for both men and women who appreciate understated luxury. Rose & Born is where effortless style and impeccable quality meet.
Hartford is a French fashion brand that blends American vintage inspiration with effortless Parisian style. Known for its relaxed tailoring and premium fabrics, Hartford offers timeless pieces with a lived-in, soulful charm. It’s casual elegance designed for everyday sophistication.
Rains is an outerwear lifestyle brand that brings a neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity.
Direct-to-consumer (D2C or DTC) casual wear brands are fashion companies that design, produce, and sell their clothing directly to consumers, primarily through online platforms. This innovative approach allows these brands to bypass traditional retail channels, offering more competitive pricing, greater transparency, and a closer relationship with their customers. Brands like Everlane and Outdoor Voices have been at the forefront of this movement, emphasizing quality, sustainability, and ethical manufacturing processes. By selling directly to consumers, these brands can quickly adapt to fashion trends and customer feedback, ensuring their offerings are always fresh, relevant, and aligned with consumer values. This model not only revolutionizes how we shop for casual wear but also fosters a more sustainable and ethical fashion industry.
Among the myriad of D2C casual wear brands, Everlane stands out for its radical transparency, revealing the true costs behind each product and the ethical factories where they're made. Outdoor Voices champions the concept of activewear for every day, encouraging movement and fitness through their comfortable, stylish, and versatile pieces. These brands have set themselves apart by prioritizing not just the aesthetics and quality of their products but also their impact on the environment and society. Their success reflects a growing consumer desire for brands that offer more than just clothing—brands that advocate for sustainability, ethical production, and a greater sense of community. By focusing on these values, Everlane and Outdoor Voices have cultivated loyal customer bases and have become benchmarks for success in the D2C casual wear market.
The direct-to-consumer casual wear category is currently experiencing several key trends. Sustainability is a significant movement, with an increasing number of brands committing to eco-friendly materials, ethical manufacturing practices, and transparent supply chains. Personalization and customization are also becoming more prevalent, as brands leverage technology to offer customers clothing tailored to their specific tastes and preferences. Furthermore, there's a growing emphasis on inclusivity, with brands expanding their size ranges and showcasing diverse models to reflect and celebrate the variety of their customer base. These trends are indicative of a broader shift in consumer expectations, where buyers are looking for more than just clothing—they're seeking a reflection of their values, a personalized experience, and a sense of belonging to a brand's community.
Everything you need to build a better D2C brand, business and tech stack.
