Have a minute to spare? We'd love your quick feedback.
Give Feedback

Best Casual Wear Brands

The casual wear category is perfect for DTC. Medium sized AOVs that customers don’t need to think too hard about (check out Jambys) The other cool thing is that apparel is simple to ship. Also, fashion trends change over time, and wardrobes follow their movements - that unlocks an endless stream of returning customers, something Everlane & Cuts are familiar with.
Chubbies
Chubbies

Chubbies believes in swim trunks, swim shorts, bathing suits, swim suits or whatever the heck else you wanna call ‘em because they believe that if you’ve got a pair of those on, well, you must be doing something right.

Cuts
Cuts

Premium men's shirts, polos, and hoodies designed in LA. A minimalist and premium design for the modern man. Their tees come in three cuts, designed to be worn for office, travel, and date night.

Jambys
Jambys

Super-soft clothes made specifically for enjoying the best part of your day — your free time at home. Built for the 5 to 9.

True Classic
True Classic

True Classic makes butter soft, affordable, high quality fitted premium tees for men.

Mack Weldon
Mack Weldon

Mack Weldon is a modern menswear brand that powers radically-efficient wardrobing.

Girlfriend Collective
Girlfriend Collective

Sustainable, ethically-made activewear for women, in sizes XXS to 6XL.

Universal Standard
Universal Standard

Size-inclusive elevated essentials. Quality-focused, fit-obsessed. Available for sizes 00 - 40.

Figs
Figs

Figs is transforming the healthcare experience by creating innovative, comfortable and supremely functional medical apparel for modern medical professionals.

TOOLS used
Public Rec
Public Rec

You would never guess that Public Rec is actually insanely comfortable athleisure. Its sophisticated designs incorporate leisurewear in waist and inseam sizes to guarantee better fit and maximum comfort.

Faherty Brand
Faherty Brand

"Surf hippie" clothing brand Faherty's makes you feel like taking a stroll on the beach. Its laid back aesthetic and commitment to sustainability has helped it gain a cult following in the US.

Apparel
Everlane
Everlane wanted the right choice to be as easy as putting on a great T-shirt. That’s why they partner with the best, ethical factories around the world and source only the finest materials.
Learn More

What Are Direct-To-Consumer (D2C/DTC) Casual Wear Brands?

Direct-to-consumer (D2C or DTC) casual wear brands are fashion companies that design, produce, and sell their clothing directly to consumers, primarily through online platforms. This innovative approach allows these brands to bypass traditional retail channels, offering more competitive pricing, greater transparency, and a closer relationship with their customers. Brands like Everlane and Outdoor Voices have been at the forefront of this movement, emphasizing quality, sustainability, and ethical manufacturing processes. By selling directly to consumers, these brands can quickly adapt to fashion trends and customer feedback, ensuring their offerings are always fresh, relevant, and aligned with consumer values. This model not only revolutionizes how we shop for casual wear but also fosters a more sustainable and ethical fashion industry.

What Are The Best Direct-To-Consumer Casual Wear Brands?

Among the myriad of D2C casual wear brands, Everlane stands out for its radical transparency, revealing the true costs behind each product and the ethical factories where they're made. Outdoor Voices champions the concept of activewear for every day, encouraging movement and fitness through their comfortable, stylish, and versatile pieces. These brands have set themselves apart by prioritizing not just the aesthetics and quality of their products but also their impact on the environment and society. Their success reflects a growing consumer desire for brands that offer more than just clothing—brands that advocate for sustainability, ethical production, and a greater sense of community. By focusing on these values, Everlane and Outdoor Voices have cultivated loyal customer bases and have become benchmarks for success in the D2C casual wear market.

What Are Current Trends In The Direct-To-Consumer Casual Wear Category?

The direct-to-consumer casual wear category is currently experiencing several key trends. Sustainability is a significant movement, with an increasing number of brands committing to eco-friendly materials, ethical manufacturing practices, and transparent supply chains. Personalization and customization are also becoming more prevalent, as brands leverage technology to offer customers clothing tailored to their specific tastes and preferences. Furthermore, there's a growing emphasis on inclusivity, with brands expanding their size ranges and showcasing diverse models to reflect and celebrate the variety of their customer base. These trends are indicative of a broader shift in consumer expectations, where buyers are looking for more than just clothing—they're seeking a reflection of their values, a personalized experience, and a sense of belonging to a brand's community.