The Future is on Mars® (TFIOM®) is a basketball culture luxury brand with a mission to inspire the next generation to pursue their "Mars". The brand is headquartered in Los Angeles led by a design team from Gucci and New Guards Group.
Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.
Haute Hijab makes high-quality, innovative, beautiful hijabs and hijab accessories. From performance hijabs to sustainable innovations, Haute Hijab is always innovating and fusing design, style, and technology to create the perfect hijabs for every occasion in a Muslim woman’s life.
Arknit is a knitwear brand that believes in sustainability as a mean of growth. They use only sustainable and natural fibres, they hand-pick the best Italian manufacturers that comply with its vision and values.
Inspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.
Drake’s was founded by Michael Drake in East London in 1977, a short walk from the city’s silk weaving roots in Spitalfields. Drake's handcrafts some of the world's finest shirts, ties and accessories
Matador Meggings offers a bold and innovative approach to men's activewear with their range of performance leggings designed specifically for men. Combining style and functionality, Matador Meggings feature sweat-wicking fabric, four-way stretch, and a supportive yet comfortable fit, making them ideal for various activities like running, yoga, or weightlifting.
Rose & Born is a Stockholm-based fashion brand known for its refined tailoring, timeless design, and dedication to exceptional craftsmanship. Blending classic elegance with a modern sensibility, the brand offers sophisticated pieces for both men and women who appreciate understated luxury. Rose & Born is where effortless style and impeccable quality meet.
Direct-to-consumer (D2C or DTC) casual wear brands are fashion companies that design, produce, and sell their clothing directly to consumers, primarily through online platforms. This innovative approach allows these brands to bypass traditional retail channels, offering more competitive pricing, greater transparency, and a closer relationship with their customers. Brands like Everlane and Outdoor Voices have been at the forefront of this movement, emphasizing quality, sustainability, and ethical manufacturing processes. By selling directly to consumers, these brands can quickly adapt to fashion trends and customer feedback, ensuring their offerings are always fresh, relevant, and aligned with consumer values. This model not only revolutionizes how we shop for casual wear but also fosters a more sustainable and ethical fashion industry.
Among the myriad of D2C casual wear brands, Everlane stands out for its radical transparency, revealing the true costs behind each product and the ethical factories where they're made. Outdoor Voices champions the concept of activewear for every day, encouraging movement and fitness through their comfortable, stylish, and versatile pieces. These brands have set themselves apart by prioritizing not just the aesthetics and quality of their products but also their impact on the environment and society. Their success reflects a growing consumer desire for brands that offer more than just clothing—brands that advocate for sustainability, ethical production, and a greater sense of community. By focusing on these values, Everlane and Outdoor Voices have cultivated loyal customer bases and have become benchmarks for success in the D2C casual wear market.
The direct-to-consumer casual wear category is currently experiencing several key trends. Sustainability is a significant movement, with an increasing number of brands committing to eco-friendly materials, ethical manufacturing practices, and transparent supply chains. Personalization and customization are also becoming more prevalent, as brands leverage technology to offer customers clothing tailored to their specific tastes and preferences. Furthermore, there's a growing emphasis on inclusivity, with brands expanding their size ranges and showcasing diverse models to reflect and celebrate the variety of their customer base. These trends are indicative of a broader shift in consumer expectations, where buyers are looking for more than just clothing—they're seeking a reflection of their values, a personalized experience, and a sense of belonging to a brand's community.
Everything you need to build a better D2C brand, business and tech stack.
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