Hartford is a French fashion brand that blends American vintage inspiration with effortless Parisian style. Known for its relaxed tailoring and premium fabrics, Hartford offers timeless pieces with a lived-in, soulful charm. It’s casual elegance designed for everyday sophistication.
Juicy Couture is the ultimate blend of glam, comfort, and unapologetic attitude. Born in the early 2000s and made famous by its iconic velour tracksuits, the brand continues to embody effortless luxury with a playful, trend-forward edge. From loungewear to handbags, fragrances, and accessories, Juicy Couture brings a touch of LA-inspired chic to every look. Whether you’re embracing nostalgic Y2K vibes or making a bold fashion statement, Juicy is all about confidence, self-expression, and living life with a little extra sparkle.
Culture Kings is more than just a streetwear retailer—it’s a global movement at the intersection of fashion, music, and sport. Known for its exclusive drops, high-energy in-store experiences, and a curated selection of premium brands, Culture Kings sets the standard for street fashion worldwide. From the latest sneakers and headwear to statement-making apparel, the brand blends hype culture with everyday wearability, attracting everyone from athletes to artists and trendsetters. Whether you’re after limited-edition pieces or timeless street style, Culture Kings is where fashion, culture, and individuality collide.
Incerunmen delivers stylish and comfortable clothing for men, ranging from bold printed shirts to relaxed joggers and matching sets. With an emphasis on accessible pricing and frequent new arrivals, the brand appeals to trend-conscious shoppers looking for modern casualwear.
Orange Fashion Village designs stylish, easy-to-wear women’s clothing inspired by global trends and crafted for everyday elegance. Known for soft fabrics and relaxed silhouettes, their collections include knitwear, dresses, and layering essentials that combine comfort with refined design. The brand emphasizes ethical sourcing and sustainability while delivering fashion that’s both functional and chic.
Psycho Bunny is a luxury casualwear brand blending bold, playful designs with high-quality materials. Best known for its iconic rabbit skull-and-crossbones logo, the brand offers a wide range of men’s apparel, from polos and tees to outerwear, crafted for style and comfort.
Clothing line Express launched Upwest, a DTC line focused on providing comfortable clothes
Untuckit has totally reengineered the casual dress shirt to have the perfect untucked length and that just-right fit, so they can help every guy look his best—always.
United By Blue was created out of a need to preserve the oceans. For every product sold, United By Blue removes one pound of trash from the oceans and waterways through company-organized cleanups, so your go-to shirt and love of the earth can go hand in hand.
Ugmonk is a design studio that makes minimalistic accessories, clothing, and tools for your life and work space.
Direct-to-consumer (D2C or DTC) casual wear brands are fashion companies that design, produce, and sell their clothing directly to consumers, primarily through online platforms. This innovative approach allows these brands to bypass traditional retail channels, offering more competitive pricing, greater transparency, and a closer relationship with their customers. Brands like Everlane and Outdoor Voices have been at the forefront of this movement, emphasizing quality, sustainability, and ethical manufacturing processes. By selling directly to consumers, these brands can quickly adapt to fashion trends and customer feedback, ensuring their offerings are always fresh, relevant, and aligned with consumer values. This model not only revolutionizes how we shop for casual wear but also fosters a more sustainable and ethical fashion industry.
Among the myriad of D2C casual wear brands, Everlane stands out for its radical transparency, revealing the true costs behind each product and the ethical factories where they're made. Outdoor Voices champions the concept of activewear for every day, encouraging movement and fitness through their comfortable, stylish, and versatile pieces. These brands have set themselves apart by prioritizing not just the aesthetics and quality of their products but also their impact on the environment and society. Their success reflects a growing consumer desire for brands that offer more than just clothing—brands that advocate for sustainability, ethical production, and a greater sense of community. By focusing on these values, Everlane and Outdoor Voices have cultivated loyal customer bases and have become benchmarks for success in the D2C casual wear market.
The direct-to-consumer casual wear category is currently experiencing several key trends. Sustainability is a significant movement, with an increasing number of brands committing to eco-friendly materials, ethical manufacturing practices, and transparent supply chains. Personalization and customization are also becoming more prevalent, as brands leverage technology to offer customers clothing tailored to their specific tastes and preferences. Furthermore, there's a growing emphasis on inclusivity, with brands expanding their size ranges and showcasing diverse models to reflect and celebrate the variety of their customer base. These trends are indicative of a broader shift in consumer expectations, where buyers are looking for more than just clothing—they're seeking a reflection of their values, a personalized experience, and a sense of belonging to a brand's community.
Everything you need to build a better D2C brand, business and tech stack.
