Aroma Retail is a Las Vegas–based scenting company that specializes in non-toxic, allergen-free fragrance oils and professional diffusion machines for both residential and commercial settings. Their proprietary system includes smart scent machines, reed diffusers, linen sprays, and candles designed to deliver boutique-quality aromas across homes, offices, vehicles, and luxury venues. With a focus on eco-friendly ingredients and customizable scent libraries—from resort-inspired blends to clean botanical profiles—Aroma Retail enhances environments with curated fragrance experiences
Jordan's Furniture offers a wide selection of stylish and affordable furniture, mattresses, and home accents designed to elevate every room. Known for its unique in-store experiences—including IMAX theaters, ropes courses, and candy stores—Jordan's blends entertainment with home shopping. The brand focuses on quality, customer service, and making furniture shopping fun and memorable.
Quite Nice is a Brooklyn-based creative studio and lifestyle brand that merges design, humor, and functionality through its eclectic mix of products. From quirky home accessories to graphic apparel, the brand emphasizes originality and joyful self-expression. Their limited-edition drops and collaborations celebrate everyday aesthetics with a distinctive twist.
Mr. Kate is a lifestyle brand known for its eclectic, design-forward furniture and home décor collections that encourage creative self-expression. From whimsical sofas to multifunctional storage and colorful accent pieces, the brand merges style and practicality for bold interior makeovers. Mr. Kate’s signature aesthetic empowers customers to embrace their individuality at home.
William Wood Mirrors is a UK-based brand known for its curated selection of elegant and modern mirrors that elevate any living space. Their collection includes full-length, wall-mounted, and decorative mirrors crafted with premium materials and attention to detail. With a focus on both function and design, William Wood Mirrors helps homeowners bring sophistication and light into their interiors.
Flooret is a flooring brand focused on delivering premium, durable, and stylish flooring options at accessible prices. They specialize in high-quality luxury vinyl planks (LVP) and engineered hardwood that balance design and durability. Flooret offers a wide range of styles, including the popular Modin LVP collection, known for its long-lasting wear and waterproof features, making it ideal for modern homes.
Coley Home offers handcrafted, made-to-order furniture from its North Carolina factory, blending luxury craftsmanship with fast turnaround times. The brand specializes in custom beds, chairs, sofas, and upholstered pieces, using responsibly sourced materials and designer fabrics. Coley Home's direct-to-consumer model delivers high-quality furniture at accessible prices.
Pedestal is a Danish interior brand known for its colorful, design-forward TV stands and home accessories rooted in Scandinavian tradition. Pedestal focuses on quality, functionality, and sustainability, and creates products that blend modern lifestyle trends with timeless design.
ReFramed is a design furniture brand that sets out to challenge the role of good design in peoples homes.
Cascades is a luxury homeware brand offering a curated selection of elegant serveware, decor, and lifestyle accessories designed to enhance hospitality and everyday living. Known for blending traditional charm with modern sophistication, Cascades specializes in premium-quality pieces such as prayer sets, trays, and scented products. Each item is crafted to elevate the home experience with timeless style and function.
Direct-to-consumer (D2C or DTC) home decor brands are innovative companies that design, manufacture, and sell home furnishings and decorative items directly to consumers through online platforms. This business model allows these brands to offer unique, often artisan-crafted products at competitive prices by eliminating the traditional retail markup.
Companies like Article and Burrow have made a name for themselves in this space by focusing on quality, sustainability, and customer-centric services. The D2C approach in home decor not only simplifies the purchasing process but also offers a more personalized shopping experience. By leveraging direct feedback from their customers, these brands can quickly adapt to trends and preferences, ensuring a curated selection of home goods that resonate with modern consumers' tastes and values.
Among the myriad of D2C home decor brands, Article stands out for its commitment to delivering modern, beautifully designed furniture and home accessories with a focus on quality materials and sustainable practices. Burrow follows closely with its modular furniture that combines functionality, comfort, and style, catering to the dynamic needs of contemporary living spaces.
Both brands excel in creating an engaging online shopping experience, from immersive website designs to exceptional customer service, making the process of furnishing a home enjoyable and hassle-free. Their success is a testament to the power of direct engagement with consumers, high-quality products, and a strong emphasis on design and sustainability, setting them apart as leaders in the D2C home decor market.
The direct-to-consumer home decor category is witnessing several key trends. Sustainability is increasingly at the forefront, with consumers demanding products made from eco-friendly materials and manufactured through ethical practices. There's also a growing trend towards multifunctional, modular furniture that adapts to small living spaces and the evolving needs of homeowners. Personalization is another significant movement, as customers seek custom-made decor items that reflect their individual style and preferences.
These trends reflect a broader consumer shift towards thoughtful consumption, where value, design, and impact on the environment are pivotal in purchasing decisions. D2C brands are leading the charge in these areas, leveraging their direct-to-consumer model to quickly adapt to and even anticipate these shifts, driving innovation and redefining the future of home decor.
Everything you need to build a better D2C brand, business and tech stack.
