Coley Home offers handcrafted, made-to-order furniture from its North Carolina factory, blending luxury craftsmanship with fast turnaround times. The brand specializes in custom beds, chairs, sofas, and upholstered pieces, using responsibly sourced materials and designer fabrics. Coley Home's direct-to-consumer model delivers high-quality furniture at accessible prices.
Settlers Club offers thoughtfully crafted home decor inspired by travel, adventure, and a love for the sea and sports. Founded by creative director Brooke McGee and ex-pro snowboarder Grady Mecay, the brand combines vintage aesthetics with a modern touch, creating unique artful pieces meant to evoke memories and spark conversations. From decor surfboards and linen basketballs to vintage-inspired flags, Settlers Club’s pieces are rooted in Santa Barbara's coastal charm and the founders' passion for exploration
Yana is a sleepwear brand known for its body pillow that elevates your sleep routine by inviting comfort and security into bed with you. Yana fits comfortably in a queen bed with 1 to 2 people and can be twisted into a decorative poof - or wrap around your torso for luxe lounging all day long.
Pedestal is a Danish interior brand known for its colorful, design-forward TV stands and home accessories rooted in Scandinavian tradition. Pedestal focuses on quality, functionality, and sustainability, and creates products that blend modern lifestyle trends with timeless design.
Flooret is a flooring brand focused on delivering premium, durable, and stylish flooring options at accessible prices. They specialize in high-quality luxury vinyl planks (LVP) and engineered hardwood that balance design and durability. Flooret offers a wide range of styles, including the popular Modin LVP collection, known for its long-lasting wear and waterproof features, making it ideal for modern homes.
Rowen Homes specializes in luxurious home decor that adds a touch of elegance and comfort to any living space. From statement furniture pieces to cozy lighting options, their curated collections help transform your home into a stylish sanctuary.
Life can get messy. That’s why Ruggable created a rug that will withstand whatever is thrown at it: spills, dirt, dander, dust...even pet accidents.
Yellowpop neon signs make any room come to life. Anyone came make their own LED sign with Yellowpop, but they also collaborate with artists like Keith Haring, Bobby Berk, Jonathan Adler and more.
Tekla makes products for your home comfort. With a foundation in textiles, Tekla creates functional designs of uncompromising quality. Pieces developed with a timeless perspective, yet distinctly unique, made to be lived in and made to last.
Direct-to-consumer (D2C or DTC) home decor brands are innovative companies that design, manufacture, and sell home furnishings and decorative items directly to consumers through online platforms. This business model allows these brands to offer unique, often artisan-crafted products at competitive prices by eliminating the traditional retail markup.
Companies like Article and Burrow have made a name for themselves in this space by focusing on quality, sustainability, and customer-centric services. The D2C approach in home decor not only simplifies the purchasing process but also offers a more personalized shopping experience. By leveraging direct feedback from their customers, these brands can quickly adapt to trends and preferences, ensuring a curated selection of home goods that resonate with modern consumers' tastes and values.
Among the myriad of D2C home decor brands, Article stands out for its commitment to delivering modern, beautifully designed furniture and home accessories with a focus on quality materials and sustainable practices. Burrow follows closely with its modular furniture that combines functionality, comfort, and style, catering to the dynamic needs of contemporary living spaces.
Both brands excel in creating an engaging online shopping experience, from immersive website designs to exceptional customer service, making the process of furnishing a home enjoyable and hassle-free. Their success is a testament to the power of direct engagement with consumers, high-quality products, and a strong emphasis on design and sustainability, setting them apart as leaders in the D2C home decor market.
The direct-to-consumer home decor category is witnessing several key trends. Sustainability is increasingly at the forefront, with consumers demanding products made from eco-friendly materials and manufactured through ethical practices. There's also a growing trend towards multifunctional, modular furniture that adapts to small living spaces and the evolving needs of homeowners. Personalization is another significant movement, as customers seek custom-made decor items that reflect their individual style and preferences.
These trends reflect a broader consumer shift towards thoughtful consumption, where value, design, and impact on the environment are pivotal in purchasing decisions. D2C brands are leading the charge in these areas, leveraging their direct-to-consumer model to quickly adapt to and even anticipate these shifts, driving innovation and redefining the future of home decor.
Everything you need to build a better D2C brand, business and tech stack.
