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Analytics
Considering adding either Amplitude or 42 Technologies to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Amplitude and 42 Technologies offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
42 delivers automated merchandising analytics for D2C and omnichannel brands and retailers. 42 offers immediate, accurate retail reporting for retail and merchandising. Their fully-customizable dashboards process real-time data from every channel, including eCommerce, brick-and-mortar, wholesale, marketplaces, and more.
- Analyze customer behavior in-depth to drive personalized marketing strategies.
- Track user engagement across platforms to optimize product and feature adoption.
- Leverage data to forecast trends and inform product development decisions.
- Implement A/B testing to refine user experiences and increase conversion rates.
- Utilize cohort analysis for targeted customer retention and loyalty programs.
- Gain insights with real-time analytics to make data-driven decisions swiftly.
- Aggregate sales and customer data for comprehensive analytics and insights.
- Provide real-time inventory tracking to optimize stock levels and reduce waste.
- Analyze buying patterns to tailor product offerings and increase sales.
- Offer customizable dashboards for monitoring key performance indicators.
- Use predictive analytics for demand forecasting and planning.
- Integrate with popular ecommerce platforms for seamless data synchronization.
The Amplitude Plus plan starts at $49 per month and provides access to the platform's core analytics features. Amplitude also offers Growth and Enterprise plans, but the pricing for those is customized based on factors like the number of monthly tracked users (MTUs) and additional features required.
Amplitude offers a wide range of integrations that allow you to connect data from various sources and platforms into their powerful analytics and insights platform. These integrations enable you to get a comprehensive view of your customer behavior and performance across your entire marketing and product ecosystem.
- Segment
- Mixpanel
- Salesforce
- Zendesk
- Intercom
- Braze
These highlight D2C brands from our database all currently leverageÂ
Amplitude
 in their tech stack:
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Loverboy
Loverboy is a premium alcohol and lifestyle brand co-founded by Kyle Cooke and Amanda Batula, stars of the Bravo TV show Summer House. The brand offers a variety of better-for-you alcoholic beverages including sparkling hard teas, spritzes, and canned cocktails made with pure, high-quality ingredients and no or low sugar. Loverboy recently launched its first line of zero-sugar, full-flavor non-alcoholic sparkling teas in two popular flavors - White Tea Peach and Lemon Iced Tea.
Athletic Brewing
Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.
These highlight D2C brands from our database all currently leverageÂ
42
 in their tech stack:
Incase
Home
Sleeve and Case Protection for your iPhone, AirPods, Airpods Pro, MacBook Air and MacBook Pro.
Lisa Says Gah
Apparel
Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.
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