Analytics
Considering adding either Hawke AI or Cassandra to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Hawke AI and Cassandra offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Hawke AI offers performance marketing teams incredible tools to understand, analyze and improve their marketing campaign performance across digital channels.
Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers
- Consolidate marketing data from multiple platforms into a single, centralized dashboard for a comprehensive view of performance.
- Receive real-time alerts on budget pacing, anomalies, and other potential issues to proactively address problems before they impact results.
- Leverage AI-powered insights and recommendations to optimize marketing spend, improve campaign performance, and make more informed decisions.
- Benchmark your store's KPIs against industry peers to identify areas for improvement and growth opportunities.
- Automate reporting and generate custom dashboards to quickly surface the most important metrics and trends.
- Integrate with leading ecommerce, advertising, and analytics platforms to seamlessly connect data across your marketing stack.
The Hawke AI platform offers a custom pricing model, with no set starting price listed on their website. Pricing is determined based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features required.
Hawke AI offers a range of integrations to help digital marketers connect their data and gain deeper insights into their marketing performance. Some of the key integrations include:
- Google Ads
- Facebook Ads
- Instagram
- TikTok
- Shopify
- Slack
- Google Analytics
- Klaviyo
These integrations allow Hawke AI users to centralize their marketing data from various sources and leverage the platform's AI-powered analytics to uncover actionable insights. The tool helps digital teams monitor campaign performance, identify issues, and make more informed decisions to optimize their marketing strategy.
These highlight D2C brands from our database all currently leverageÂ
Hawke AI
 in their tech stack:
These highlight D2C brands from our database all currently leverageÂ
Cassandra
 in their tech stack:
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