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Analytics
Considering adding either Hyros or Amplitude to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Hyros and Amplitude offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
HYROS stands for Hyper-Accurate Ad Tracking For Digital Businesses. It provides unparalleled insight into the customer journey by allowing brands to track and view every click and purchase customers make.
- Accurate ad campaign tracking and attribution across multiple traffic sources.
- AI-powered optimization to improve ad targeting and reduce customer acquisition costs.
- Detailed customer lifetime value (LTV) and forecasting analytics.
- Seamless integrations with popular ecommerce platforms like Shopify and WooCommerce.
- Customizable dashboards and reporting to monitor marketing performance in real-time.
- Analyze customer behavior in-depth to drive personalized marketing strategies.
- Track user engagement across platforms to optimize product and feature adoption.
- Leverage data to forecast trends and inform product development decisions.
- Implement A/B testing to refine user experiences and increase conversion rates.
- Utilize cohort analysis for targeted customer retention and loyalty programs.
- Gain insights with real-time analytics to make data-driven decisions swiftly.
Hyros has a unique pricing model that is not publicly disclosed. Hyros requires a minimum monthly ad spend of $10,000 and monthly revenue of at least $40,000 to use their services. The pricing plans are customized for each client based on their specific needs.
The Amplitude Plus plan starts at $49 per month and provides access to the platform's core analytics features. Amplitude also offers Growth and Enterprise plans, but the pricing for those is customized based on factors like the number of monthly tracked users (MTUs) and additional features required.
Hyros offers a variety of integrations to connect with different tools and platforms. Some of the most popular and relevant integrations include:
- Zapier
- Stripe
- Shopify
- ClickFunnels
- Hubspot
- LeadQuizzes
- Facebook
- Google
Amplitude offers a wide range of integrations that allow you to connect data from various sources and platforms into their powerful analytics and insights platform. These integrations enable you to get a comprehensive view of your customer behavior and performance across your entire marketing and product ecosystem.
- Segment
- Mixpanel
- Salesforce
- Zendesk
- Intercom
- Braze
These highlight D2C brands from our database all currently leverageÂ
Hyros
 in their tech stack:
Nudient
Nudient is known for its stylish and functional phone cases and mobile accessories, focusing on minimalist design and practicality. Their product range includes cases for various iPhone and Samsung models, featuring a sleek design with options for built-in MagSafe compatibility, all aimed at enhancing user experience with a touch of elegance.
Nood
Say goodbye to hair for good with the Flasher by Nood. Permanently remove unwanted hair without the pain using the latest in IPL technology.
Ryze
Ryze is a mushroom coffee product that blends organic coffee with six types of functional mushrooms: cordyceps, lion's mane, reishi, shiitake, turkey tail, and king trumpet. The mushrooms are sustainably grown in California and undergo a dual-extraction process to maximize the extraction of beneficial compounds. Ryze mushroom coffee is marketed as providing health benefits such as improved focus, energy, immunity, and digestion, while containing less caffeine than regular coffee.
These highlight D2C brands from our database all currently leverageÂ
Amplitude
 in their tech stack:
Rare Beauty
Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Loverboy
Beverage
Loverboy is a premium alcohol and lifestyle brand co-founded by Kyle Cooke and Amanda Batula, stars of the Bravo TV show Summer House. The brand offers a variety of better-for-you alcoholic beverages including sparkling hard teas, spritzes, and canned cocktails made with pure, high-quality ingredients and no or low sugar. Loverboy recently launched its first line of zero-sugar, full-flavor non-alcoholic sparkling teas in two popular flavors - White Tea Peach and Lemon Iced Tea.
Athletic Brewing
Beverage
Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.
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