Analytics

Measured vs. Cassandra: Tool Comparison

Considering adding either Measured or Cassandra to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Measured and Cassandra offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Measured is the only media measurement and optimization platform powered by incrementality intelligence. Our proven methodology incorporates results from continuous testing across all channels and tactics, combined with your brand's performance data, to connect advertising investments to incremental sales. Leading consumer brands trust Measured to validate and optimize ongoing media investments through incrementality-based attribution, testing, benchmarketing, and scenario planning capabilities.
- Utilize cross-channel attribution to optimize marketing spend and ROI. - Implement incremental measurement for accurate assessment of marketing impact. - Offer experimentation tools to test and refine marketing strategies. - Provide a unified view of media performance across all channels. - Analyze customer acquisition cost for smarter budget allocation. - Integrate with top ad platforms for streamlined data analysis and action.
The Measured platform offers a custom pricing model, with no set starting price listed on their website. Pricing is determined based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features needed.
The integrations listed below are some of the most popular and widely used by Measured customers. They allow for seamless data sharing and analysis between Measured and leading advertising, analytics, and ecommerce platforms. - Google Analytics - Google Ads - Facebook Ads - Shopify - Klaviyo - Snowflake
These highlight D2C brands from our database all currently leverage 
Measured
 in their tech stack:
True Classic
True Classic makes butter soft, affordable, high quality fitted premium tees for men.
Enso Rings
Stylish silicone rings. Bring an inventive combination of style, safety and comfort to the way you express commitment.
Birdies
Birdies are designed to take you everywhere, Birdies shoes combine elevated style, ultimate comfort, and everyday versatility.
These highlight D2C brands from our database all currently leverage 
Cassandra
 in their tech stack:
Stove Guard
Home
StoveGuard specializes in creating custom precision-cut stovetop protectors designed to fit your exact stove model, offering a convenient solution for keeping your stove clean and protected. Their products are made in the USA, featuring easy-to-clean, durable materials that are FDA food grade approved, PFOA and BPA free, enhancing the cooking experience with a focus on hygiene and maintenance.
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Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.

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