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Analytics
Considering adding either Mixpanel or Fospha to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Mixpanel and Fospha offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
- Analyze user behavior and engagement across your ecommerce platform to identify growth opportunities.
- Leverage cohort analysis to understand how different customer segments interact with your product.
- Integrate Mixpanel with your ecommerce stack to track key metrics like conversion rates and customer lifetime value.
- Utilize Mixpanel's AI-powered insights to automatically surface actionable recommendations for improving the customer experience.
- Empower your marketing and product teams to make data-driven decisions that drive ecommerce growth.
- Implement multi-touch attribution to optimize marketing efforts and spend.
- Analyze customer journey data to improve conversion rates and user experience.
- Offer predictive analytics for forecasting sales and customer behaviors.
- Provide detailed ROI analysis across all marketing channels.
- Integrate with major ecommerce platforms for unified data analysis.
- Use machine learning to identify trends and actionable insights.
Mixpanel's pricing starts at $25 per month for the Growth plan, which includes up to 300M monthly tracked events. The company also offers a free plan with up to 20M monthly tracked events, as well as an Enterprise plan with custom pricing for larger businesses that require more advanced features and support.
The Fospha platform offers a usage-based pricing model, with plans starting at $2,000 per month for the basic Analyze plan. Pricing scales up based on factors like the number of data sources, integrations, and advanced analytics features required, with a custom Enterprise plan available for larger businesses with more complex needs.
Mixpanel offers a wide range of integrations that allow businesses to connect their various tools and platforms. Some of the most popular and relevant integrations include:
- Segment
- Zapier
- Google Analytics
- Salesforce
- Amplitude
- Slack
- Zendesk
- Marketo
These highlight D2C brands from our database all currently leverageÂ
Mixpanel
 in their tech stack:
goPure
Skin care packed with active ingredients that transforms your skin, and saves you money.
Bespoke Post
Bespoke Post is a subscription box service that offers curated boxes of high-quality, unique, and often lifestyle-oriented products to its subscribers. The company is known for providing a personalized and curated shopping experience.
These highlight D2C brands from our database all currently leverageÂ
Fospha
 in their tech stack:
Jimmy Joy
Food
Jimmy Joy is pioneering a new set of nutritious foods packed with all your daily nutrients and vitamins. Jimmy Joy makes shakes, bars, and drinks that range from sweet to savory (think flavors like vanilla and pizza!)
Smol
Home
Smol believes it’s the little things that can make a big difference. Great quality, wonderful smelling laundry capsules, regularly delivered through the letterbox at the best price, guaranteed.
Huel
Health & Wellness
Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.
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App & Tool Discounts
Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
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