Analytics

Northbeam vs. 42: Tool Comparison

Considering adding either Northbeam or 42 Technologies to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Northbeam and 42 Technologies offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
42 delivers automated merchandising analytics for D2C and omnichannel brands and retailers. 42 offers immediate, accurate retail reporting for retail and merchandising. Their fully-customizable dashboards process real-time data from every channel, including eCommerce, brick-and-mortar, wholesale, marketplaces, and more.
- Accurate multi-touch attribution to understand the full customer journey. - Powerful media mix modeling to optimize marketing budgets and channel mix. - Real-time data processing and customizable dashboards for actionable insights. - Machine learning-powered creative analytics to identify high-performing ads. - Seamless integrations with leading ecommerce platforms and marketing tools.
- Aggregate sales and customer data for comprehensive analytics and insights. - Provide real-time inventory tracking to optimize stock levels and reduce waste. - Analyze buying patterns to tailor product offerings and increase sales. - Offer customizable dashboards for monitoring key performance indicators. - Use predictive analytics for demand forecasting and planning. - Integrate with popular ecommerce platforms for seamless data synchronization.
Northbeam offers a range of pricing plans starting at $300 per month for up to 250,000 page views. The plans scale up to $21,250 per month for 5-15 million page views, with additional tiers available for higher volume. Northbeam's pricing is structured based on the number of monthly page views, providing flexibility to accommodate businesses of different sizes.
The 42 platform offers a custom pricing model, with a starting price of $500 per month for the "Made-to-Measure" plan. Pricing is based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features required.
Northbeam offers a wide range of integrations that allow ecommerce merchants to connect multiple sources of data together. Some of the most popular and relevant integrations include: - Shopify - Recharge - Meta - Google - TikTok - Kno Commerce
42's integrations enable 42 users to get a unified view of their business performance across multiple sales channels and systems. - Shopify - Magento - BigCommerce - Amazon Seller Central - Google Analytics - Netsuite
These highlight D2C brands from our database all currently leverage 
Northbeam
 in their tech stack:
Bullymake
Bullymake is a subscription box service designed specifically for power-chewing dogs. The brand offers a variety of durable toys and treats that are tailored to the needs of strong-jawed canines. Each Bullymake box contains 5-6 items, including tough chew toys made from materials like rubber, nylon, and real wood.
Meble Furniture
Meble Furniture offers a wide range of modern furniture and home furnishings, including TV stands, entertainment centers, sideboards, wardrobes, bookcases, nightstands, dressers, tables, shelves, and sofas.
Pepper
Pepper is here to celebrate small-chested bodies because they deserve love too. Pepper bras fit exceptionally well and are designed specifically for AA, A nad B cups.
These highlight D2C brands from our database all currently leverage 
42
 in their tech stack:
Incase
Home
Sleeve and Case Protection for your iPhone, AirPods, Airpods Pro, MacBook Air and MacBook Pro.
Lisa Says Gah
Apparel
Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.
Revival Rugs
Home
Revival brings unique handmade rugs and home goods from the world to your door.
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