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Reviews
Considering adding either Okendo or Squaredance to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Okendo and Squaredance offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth, including SKIMS, Liquid Death, and Oh Polly.
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
- Collect and showcase authentic customer reviews for trust and credibility.
- Offer customizable review widgets to match your brand's look seamlessly.
- Provide automated review request emails for efficient feedback gathering.
- Utilize rich snippets for improved SEO and higher search visibility.
- Enable social sharing of reviews to boost brand reputation and reach.
- Access to a curated marketplace of high-quality media buyers, publishers, and creators to launch performance-based marketing campaigns across diverse online channels.
- Streamlined campaign management tools to easily onboard partners, communicate, and track the performance of affiliate, influencer, and referral programs.
- Flexible, pay-per-sale pricing model with no upfront costs, monthly fees, or long-term contracts, allowing merchants to scale their marketing efforts risk-free.
- Comprehensive reporting and analytics to measure the impact of partnership campaigns across various metrics like conversions, revenue, and customer acquisition costs.
- Educational resources, playbooks, and 1-on-1 support to help merchants develop effective partnership strategies and maximize the return on their marketing investments.
All of Okendo's products (Reviews, Surveys, Quiz and Referrals) start at just $19/month. Okendo's pricing scales alongside your order volume.
Squaredance operates on a pay-for-sales model, where they charge ecommerce merchants a 15% fee on the total weekly sales generated by their affiliate partners. This fee can be discounted down to as low as 11% for merchants that exceed certain weekly sales volume thresholds. Squaredance does not require any upfront setup fees, monthly subscription charges, or long-term contracts.
- Shopify
- Salesforce
- Mailchimp
- Klaviyo
- Attentive
- ShipBob
- Google Business Profile
- Boost Commerce
These highlight D2C brands from our database all currently leverageÂ
Okendo
 in their tech stack:
Loverboy
Loverboy is a premium alcohol and lifestyle brand co-founded by Kyle Cooke and Amanda Batula, stars of the Bravo TV show Summer House. The brand offers a variety of better-for-you alcoholic beverages including sparkling hard teas, spritzes, and canned cocktails made with pure, high-quality ingredients and no or low sugar. Loverboy recently launched its first line of zero-sugar, full-flavor non-alcoholic sparkling teas in two popular flavors - White Tea Peach and Lemon Iced Tea.
Penny Skateboards
Penny Skateboards is an Australian company that manufactures high-quality plastic cruiser skateboards known as "penny boards". Founded in 2010, Penny Skateboards has become a globally recognized brand, offering a wide range of colorful and durable penny boards in various sizes to suit riders of all ages and skill levels.
Runi
Runi is a new D2C brand behind Play Primer, a next-generation serum that's designed for sex. It can enhance pleasure and arousal by increasing stimulation and sensation in all of the right areas.
These highlight D2C brands from our database all currently leverageÂ
Squaredance
 in their tech stack:
Bubs Naturals
Health & Wellness
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
Dose
Health & Wellness
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
Xwerks
Health & Wellness
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
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