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Marketing
Considering integrating either Omnisend or Mailchimp into your ecommerce brand's tech stack? Email and SMS marketing have become essential tools for ecommerce success, enabling brands to engage customers, drive sales, and build loyalty. This comparison examines the core product features, key integrations, pricing models, and notable customers of Omnisend and Mailchimp.
Both Omnisend and Mailchimp offer robust email and SMS campaign management, segmentation, and automation capabilities to help you connect with your customers. They also integrate with popular ecommerce platforms like Shopify, WooCommerce, and Magento. However, their pricing structures and customer bases differ, catering to varying brand needs and budgets.
Omnisend is an omnichannel marketing automation platform for ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.
- Comprehensive email and SMS marketing automation capabilities, including pre-built workflows for welcome series, cart abandonment, post-purchase, and customer reactivation campaigns.
- Customizable email templates and a drag-and-drop editor that allow merchants to create professional, on-brand campaigns without any coding.
- Advanced segmentation and personalization tools that enable merchants to deliver highly targeted, relevant messages based on customer behavior, purchase history, and lifecycle stage.
- Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps, to create a cohesive omnichannel experience.
- Detailed reporting and analytics to help merchants track the performance of their email and SMS campaigns, identify opportunities for optimization, and make data-driven decisions.
- Mailchimp offers e-commerce automations like welcome emails, follow-ups, and abandoned cart reminders to boost sales.
- The platform provides detailed e-commerce reports on purchase activity, order history, and campaign revenue impact.
- Mailchimp enables personalized product recommendations based on customer data to drive cross-sells and upsells.
- Segmentation tools allow merchants to create targeted campaigns for specific customer groups like first-time buyers or top customers.
- Integration with e-commerce platforms like Shopify, WooCommerce, and BigCommerce streamlines data sync and marketing automation.
- Mailchimp's customer journey feature helps build dynamic, automated marketing paths tailored to each customer's behavior.
Omnisend offers three main pricing plans - a free plan, a standard plan starting at $16/month, and a pro plan starting at $59/month. The plans are structured based on the number of contacts in the merchant's email list, with the free plan allowing up to 250 contacts and the paid plans scaling up to 150,000 contacts or more with custom pricing options.
Mailchimp offers a range of pricing plans to cater to businesses of different sizes and needs. The Free plan starts at $0 per month for up to 500 contacts and 1,000 monthly emails, while the paid plans begin at $20 per month for the Essentials plan and scale up to $800 per month for the Standard plan, which provides more advanced features and higher contact and email limits.
Omnisend offers integrations with various store platforms and third-party apps. Some notable integrations include:
- Shopify
- BigCommerce
- WooCommerce (WordPress)
- Magento 2
- OpenCart
- Drupal Commerce
- Volusion
- Wix
These highlight D2C brands from our database all currently leverageÂ
Omnisend
 in their tech stack:
Smile Makers
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
These highlight D2C brands from our database all currently leverageÂ
MailChimp
 in their tech stack:
Yummy Extensions
Beauty
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
ManiMe
Personal Care
Manime specializes in premium press-on nail kits designed to provide salon-quality manicures at home. Founded by beauty enthusiasts, the brand offers a wide range of trendy designs, from classic to bold, ensuring there's something for every style. With easy application and long-lasting wear, Manime empowers individuals to express themselves through customizable and convenient nail art solutions.
Dore
Personal Care
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
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