Analytics
Considering adding either Peel Analytics or Fospha to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Peel Analytics and Fospha offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Peel is a retention analytics platform that provides the insights to grow and nurture your customers. Peel upgrades your analytics with a full suite of automated DTC metrics. In a single click, you can view your LTV, AOV, measure your ROI, and get RFM analysis, Cohort Analysis for both Revenue and Retention. Daily Reports via Slack & Email keep your team up to date on what metrics are trending in your data. Get deeper insights on customer behavior, product purchasing patterns, subscriptions, and dozens of filters that allow you to segment your data and build Audiences for better marketing & measurement.
Fospha is a marketing measurement platform powered by data science​ that enables D2C brands to optimise their digital marketing performance
- Automate data analysis to uncover growth opportunities and trends in real-time.
- Segment customers based on behavior for targeted marketing strategies.
- Provide daily metrics reports via email for quick, actionable insights.
- Analyze customer lifetime value to optimize acquisition and retention efforts.
- Offer cohort analysis to track performance over time and identify patterns.
- Integrate with major ecommerce platforms for seamless data synchronization.
- Implement multi-touch attribution to optimize marketing efforts and spend.
- Analyze customer journey data to improve conversion rates and user experience.
- Offer predictive analytics for forecasting sales and customer behaviors.
- Provide detailed ROI analysis across all marketing channels.
- Integrate with major ecommerce platforms for unified data analysis.
- Use machine learning to identify trends and actionable insights.
The Peel Analytics platform offers three pricing plans, starting at $499 per month for the Starter edition. The Growth and Enterprise plans are priced based on customized requirements, such as the number of data sources and integrations needed.
The Fospha platform offers a usage-based pricing model, with plans starting at $2,000 per month for the basic Analyze plan. Pricing scales up based on factors like the number of data sources, integrations, and advanced analytics features required, with a custom Enterprise plan available for larger businesses with more complex needs.
Peel is known for its robust integration capabilities, allowing ecommerce businesses to connect their sales, marketing, and customer data from various sources into a centralized platform for comprehensive analysis and reporting. These integrations enable Peel users to get a unified view of their business performance across multiple channels and platforms.
- Shopify
- Google Analytics
- Facebook Ads
- Google Ads
- Klaviyo
- Attentive
Fospha offers integrations to help users get a comprehensive view of their customer journey and marketing effectiveness across multiple channels.
- Google Analytics
- Google Ads
- Facebook Ads
- Shopify
- Klaviyo
- Snowflake
These highlight D2C brands from our database all currently leverageÂ
Peel
 in their tech stack:
HexcladHexclad cookware is the perfect balance of beauty and functionality that will instantly elevate your kitchen game.
HoldOnHoldOn Bags makes heavy duty, plant-based bags in various sizes including snack size, gallon size, and trash bags.
HuxHUX is a health company, created to inspire everyone to find their daily edge by making complex nutrition simple.
These highlight D2C brands from our database all currently leverageÂ
Fospha
 in their tech stack:
Jimmy Joy Food
Jimmy Joy is pioneering a new set of nutritious foods packed with all your daily nutrients and vitamins. Jimmy Joy makes shakes, bars, and drinks that range from sweet to savory (think flavors like vanilla and pizza!)
SmolHome
Smol believes it’s the little things that can make a big difference. Great quality, wonderful smelling laundry capsules, regularly delivered through the letterbox at the best price, guaranteed.
HuelHealth & Wellness
Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.