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Loyalty & Referal
Considering adding either Smile IO or Friendbuy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Smile IO and Friendbuy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Smile.io powers reward programs for 30,000 merchants across the globe, making it the most popular eCommerce rewards platform in the world. Create a mobile-friendly program that rewards your customers with points, VIP status, and referral bonuses.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Create loyalty, referral, and VIP rewards programs to increase sales and repeat purchases.
- Customize the rewards launcher, panel, and emails to match your brand's look and feel.
- Encourage repeat purchases by allowing guest shoppers to earn points.
- Integrate with popular apps like Klaviyo, Google Analytics, and Okendo.
- Provide advanced reporting and analytics to measure the success of your loyalty program.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
Smile.io offers a free plan as well as four paid pricing tiers ranging from $49 to over $1,000 per month. The paid plans, including Starter, Growth, Pro, and Enterprise, provide increasing levels of functionality and support as the monthly order volume grows, with the Growth plan being the most popular option for mid-sized businesses.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
Smile.io offers a wide range of integrations. Some of the most popular and relevant integrations include:
- Klaviyo
- Mailchimp
- Omnisend
- Recharge
- HubSpot
- Gorgias
- Loox
- Yotpo
These highlight D2C brands from our database all currently leverageÂ
Smile IO
 in their tech stack:
Kizik
Kizik burst onto the seen just a few years ago with their world-famous, hands-free slip-on shoes. They're stylish, convenient and even fun. Since they've launched, they have expanded into a bunch of different categories within shoes: casual, stylish, everyday and athletic...all with their awesome hands-free design.
Monos
Monos is a Canadian luggage brand that offers high-quality, durable, and stylish luggage at an affordable price point. The brand is focused on mindful travel and sustainability, using the same materials as luxury luggage brands but selling directly to consumers to reduce costs. Monos luggage features aerospace-grade polycarbonate shells, waterproof interiors, and compression packing cubes.
These highlight D2C brands from our database all currently leverageÂ
Friendbuy
 in their tech stack:
Oliver Cabell
Apparel
Oliver Cabell designs stylish, luxury shoes for men using old-school, Italian shoemaking methods. Their shoes are handcrafted and all made in Italy.
HealthyBaby
Kids
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Personal Care
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
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