Loyalty & Referal

Squaredance vs. Social Snowball: Tool Comparison

Considering adding either Squaredance or Social Snowball to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Squaredance and Social Snowball offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
Affiliate marketing made frictionless. Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, and automate it all.
- Access to a curated marketplace of high-quality media buyers, publishers, and creators to launch performance-based marketing campaigns across diverse online channels. - Streamlined campaign management tools to easily onboard partners, communicate, and track the performance of affiliate, influencer, and referral programs. - Flexible, pay-per-sale pricing model with no upfront costs, monthly fees, or long-term contracts, allowing merchants to scale their marketing efforts risk-free. - Comprehensive reporting and analytics to measure the impact of partnership campaigns across various metrics like conversions, revenue, and customer acquisition costs. - Educational resources, playbooks, and 1-on-1 support to help merchants develop effective partnership strategies and maximize the return on their marketing investments.
- Automated affiliate program management, allowing merchants to easily onboard customers as revenue-generating affiliates with a single click. - Streamlined influencer and creator partnerships, including features like automated product seeding and one-click payouts to incentivize and reward top-performing creators. - Customizable affiliate signup forms, commission structures, and payout methods to provide a branded and personalized experience for both merchants and their affiliates. - Robust reporting and analytics dashboards to track the performance of various marketing channels, affiliates, and referral campaigns, enabling data-driven optimization. - Seamless integration with Shopify, as well as popular marketing apps like Klaviyo and Postscript, to create a cohesive and automated word-of-mouth marketing ecosystem.
Squaredance operates on a pay-for-sales model, where they charge ecommerce merchants a 15% fee on the total weekly sales generated by their affiliate partners. This fee can be discounted down to as low as 11% for merchants that exceed certain weekly sales volume thresholds. Squaredance does not require any upfront setup fees, monthly subscription charges, or long-term contracts.
Social Snowball offers two main pricing plans - the "Snow Day" plan at $99/month plus 3% of revenue generated through the platform, and the "Blizzard" plan at $499/month with no commission fees. The Snow Day plan includes features like unlimited affiliates, customer referrals, and up to 2 programs, while the Blizzard plan adds customization options and the ability to have up to 10 programs. Both plans come with a 30-day free trial.
Squaredance integrates with a variety of platforms to support marketing and advertising, including: - Instagram - Shopify - YouTube - WooCommerce - Google Ads - TikTok - Shopify Plus - Alexa - Taboola - Outbrain - Yahoo Native
Social Snowball offers a suite of integrations designed to enhance affiliate and referral marketing efforts. Key integrations include: - Klaviyo - Attentive - Postscript - KnoCommerce - PageFly - Zapier - Sendlane
These highlight D2C brands from our database all currently leverage 
Squaredance
 in their tech stack:
Bubs Naturals
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
Dose
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
Xwerks
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
These highlight D2C brands from our database all currently leverage 
Social Snowball
 in their tech stack:
ManiMe
Personal Care
Manime specializes in premium press-on nail kits designed to provide salon-quality manicures at home. Founded by beauty enthusiasts, the brand offers a wide range of trendy designs, from classic to bold, ensuring there's something for every style. With easy application and long-lasting wear, Manime empowers individuals to express themselves through customizable and convenient nail art solutions.
Smile Makers
Personal Care
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
Bubs Naturals
Health & Wellness
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
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