How can we help you build a better app stack?
Oops! Something went wrong while submitting the form.
Influencer
Considering adding either Superfiliate or Friendbuy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Superfiliate and Friendbuy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Superfiliate has built a platform that empowers brands to run end-to-end affiliate, influencer and referral programs, turning every link shared by a creator or customer into a co-branded landing page. Co-branded landing pages create a personalized experience for the shopper as every page has its own unique content, curated products and reviews from the creator, driving a higher conversion rate (by >20-30%) and deepening the sense of partnership between the brand and the creator.
Superfiliate also handles campaign management, product seeding, payout management, tracking/ analytics, promotions and much more within the affiliate, influencer and partner workflows. Native integrations with email, sms, subscription, payment, analytics & measurement providers make it seamless to onboard, launch, accelerate growth and measure success.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Superfiliate enables brands to consolidate all of their influencer, affiliate, referral/ loyalty, and ambassador programs onto one platform.
- Superfiliate allows you to easily turn your audience and top customers into creators and affiliates through their on-site widget and email and sms integrations.
- Superfiliate has an easy-to-use portal where your creators and customers can customize their landing page and share their link within their own content and networks.
- Superfiliate supports gifting, seeding, tracking, payment management and wallet management.
- Superfiliate natively integrates with your email, sms, attribution, measurement, subscription platforms.
- Superfiliate turns every link shared by a creator or customer into a co-branded landing page, both increasing the propensity of that person to share their link and increasing the CVR.
- Merchants can access granular insights such as revenue, AOV, conversions, on a per program, per campaign, and per creator/ affiliate level.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
Superfiliate offers brands tiered pricing plans based on their last 12 months of revenue. Their most popular plan is $999/month (for brands doing $5-10M/revenue). Each tier also includes a “success fee” based on in-landing page revenue. Superfiliate offers their customers a 21-day free trial of the entire platform and has month-to-month contract terms.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
Superfiliate integrates with a wide range of other tools in the Shopify ecosystem including:
- Postscript
- Klaviyo
- Attentive
- Sendlane
- KnoCommerce
- Recharge
- Stay AI
- Skio
- Smartrr
- Awtomic
- Loop
These highlight D2C brands from our database all currently leverage
Superfiliate
in their tech stack:
Create
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
Dore
Dore is a lifestyle brand, founded by Garance Doré, that reflects French beauty and style. Their products are formulated with safe ingredients and are EWG Verified. Dore encourages simplicity and authenticity in everyday routines, allowing customers to embody effortless French elegance effortlessly.
Reel Paper
Reel Paper is a leading D2C brand in sustainable toilet paper and household essentials. Committed to eco-friendly practices, Reel Paper offers bamboo toilet paper that is soft, strong, and biodegradable. With a focus on sustainability, each purchase helps plant trees and reduce carbon emissions. Reel Paper's subscription service ensures a convenient and hassle-free experience for customers, with customizable delivery schedules. By choosing Reel Paper, consumers not only prioritize environmental conservation but also enjoy high-quality products that make a positive impact. Through its innovative approach to sustainable living, Reel Paper is redefining the way consumers think about everyday essentials.
These highlight D2C brands from our database all currently leverage
Friendbuy
in their tech stack:
Oliver Cabell
Apparel
Oliver Cabell designs stylish, luxury shoes for men using old-school, Italian shoemaking methods. Their shoes are handcrafted and all made in Italy.
HealthyBaby
Kids
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Personal Care
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
120+ deals available
App & Tool Discounts
Tools can be expensive to add to your stack. Getting discounts from tools directly is also nearly impossible. So, we partner with tools to negotiate best-in-market discounts for you. Simply find the tool you’d like, fill out the form and we’ll connect you with the right stakeholders for a discount and a premium experience.
Explore Deals
Discover the best apps and tools to grow your direct to consumer brand.