Analytics

Triple Whale vs. 42: Tool Comparison

Considering adding either Triple Whale or 42 Technologies to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Triple Whale and 42 Technologies offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
42 delivers automated merchandising analytics for D2C and omnichannel brands and retailers. 42 offers immediate, accurate retail reporting for retail and merchandising. Their fully-customizable dashboards process real-time data from every channel, including eCommerce, brick-and-mortar, wholesale, marketplaces, and more.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place. - It uses a first-party pixel on websites along with UTM tags to track user behavior accurately. - The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms. - Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics. - Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Aggregate sales and customer data for comprehensive analytics and insights. - Provide real-time inventory tracking to optimize stock levels and reduce waste. - Analyze buying patterns to tailor product offerings and increase sales. - Offer customizable dashboards for monitoring key performance indicators. - Use predictive analytics for demand forecasting and planning. - Integrate with popular ecommerce platforms for seamless data synchronization.
Triple Whale offers three pricing tiers tailored to different business needs. The "Growth" plan starts at $129/month and includes a dashboard, pixel, and anomaly detection, while the "Pro" plan at $199/month adds AI-powered recommendations, RFM audiences, and dedicated support. The "Enterprise" plan at $279/month provides additional features like creative insights and product analytics, along with a dedicated enterprise customer success manager.
The 42 platform offers a custom pricing model, with a starting price of $500 per month for the "Made-to-Measure" plan. Pricing is based on the specific needs and requirements of each customer, such as the number of data sources, integrations, and advanced analytics features required.
Triple Whale offers a vast amount of integrations that allow you to connect multiple sources of data together. Integrations include: - Klaviyo - Meta - Google - TikTok - Shopify - Slack - Mailchimp - Recharge - Gorgias
42's integrations enable 42 users to get a unified view of their business performance across multiple sales channels and systems. - Shopify - Magento - BigCommerce - Amazon Seller Central - Google Analytics - Netsuite
These highlight D2C brands from our database all currently leverage 
Triple Whale
 in their tech stack:
Underoutfit
Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
Manly Bands
Manly Bands crafts unique and stylish men's wedding bands. Founded with the belief that men deserve exceptional choices when it comes to their wedding jewelry, Manly Bands offers a diverse collection of rings crafted from high-quality materials such as tungsten, titanium, and precious metals. With customizable options and a focus on craftsmanship and comfort, Manly Bands provides grooms-to-be with the perfect symbol of their love and commitment.
Dose
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
These highlight D2C brands from our database all currently leverage 
42
 in their tech stack:
Incase
Home
Sleeve and Case Protection for your iPhone, AirPods, Airpods Pro, MacBook Air and MacBook Pro.
Lisa Says Gah
Apparel
Founded by a former fashion buyer, Lisa Says Gah is an anti-fast fashion label making sustainable and ethical clothing and accessories. Lisa Says Gah is hyperaware of its carbon footprint and makes every effort to reduce waste throughout its supply chain, biodegradable packaging, and partnering with independent, sustainable designers.
Revival Rugs
Home
Revival brings unique handmade rugs and home goods from the world to your door.
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