User-Generated Content (UGC) tools are platforms that enable direct-to-consumer (DTC) brands to collect, curate, and showcase content created by their customers, such as reviews, photos, and social media posts. These tools provide functionalities for aggregating UGC from various sources, moderating content, obtaining rights for use, and integrating it into marketing channels like websites, social media, and advertising.
UGC tools are vital for DTC brands as they harness the power of authentic customer voices. This content is highly effective in building trust and credibility, as prospective customers often value the opinions and experiences of their peers. UGC also enhances brand engagement and community feeling, encouraging more customers to share their experiences.
UGC is one of the most critical aspects of growth in D2C. UGC tends to convert higher on paid ads and can help your website convert at a higher rate, so you should definitely invest in having more of it. Bounty helps you unlock hyper growth in UGC via Tik Tok and tools like Videowise help you turn UGC into high converting modules on your site.
Incentivise your purchasers to post viral content on Tik Tok to earn cash back on their purchases. With Bounty you also get the ability to purchase the video rights of your customers' posts - directly via the app.
Trend is a custom content creation platform stocked with the country’s best photographers, videographers, and creators. Brands use Trend to solve one critical problem, “where do I get custom content from?”. Product photography, lifestyle photos & videos, product in use videos, product portrait photos, unboxing or more, Trend can handle it all!
The Lobby is an influencers marketplace that helps brands manage their influencer gifting, paid partnerships and UGC – all in one place!
Our AI powered shoppable video platform helps ensure you use the most engaging content to boost conversions and drive sales on your website. Easily add AI-powered UGC shoppable video carousels to your Shopify Product Page. Zellor AI automatically turns your TikTok, Instagram, or other UGC content into high-converting interactive shoppable videos that increase engagement, boost add-to-cart rates, and drive more sales.
Pairbo is the leading solution for brands that want to elevate the online gifting experience. At checkout, shoppers can add a premium greeting card to their order and personalize it with their own handwritten message—digitally captured, printed inside the card, and delivered together with the gift. With 30+ customizable features, Pairbo never displays its own branding and creates custom greeting card designs for each partner. The result is a seamless, high-end solution that strengthens brand image and ensures consistency across every gift order. Pairbo’s platform integrates with all website platforms, ERP systems, and fulfillment software, and is designed to minimize lift for brand teams. Pairbo empowers brands to create memorable unboxing moments that boost customer satisfaction, increase repeat purchases, and drive incremental revenue.
MinionArts is an AI multimedia studio for D2C brands. It lets teams turn a simple brief into complete creative campaigns -catalog images, ad creatives, videos, UGC, even virtual try-ons,through smart, multi-node templates. Instead of juggling agencies, shoots, or editing tools, brands generate high-quality, on-brand assets in minutes and scale content production 10x faster at a fraction of the cost.
Generate on-model images and short-form videos for ads, social, and PDPs. Create AI on‑model images from your flat-lay images. Turn catalog photos into short-form videos for ads and social. Import products, auto‑generate clips, and fine‑tune in the editor: reorder, set in/out points, toggle visibility, overlay your logo, add a soundtrack, and export MP4s for feeds and product pages. Ideal for TikTok, Instagram/Facebook reels and paid or organic campaigns.
Social Walls by Tagbox is an AI-powered tool that helps you collect, curate, and display live social media feeds from 15+ social media platforms using various methods, such as hashtags and mentions, to boost engagement in events or display social proof on store screens, signage, and more.
SellerPic is your all-in-one AI image editor that transforms a single product image into AI fashion model shots, lifestyle scenes, and AI videos, all perfectly formatted for Shopify, Amazon, Etsy, TikTok, and more! Just describe, generate, and post to boost your sales by 30%.
Everything you need to build a better D2C brand, business and tech stack.
