What is OpenSponsorship?

OpenSponsorship is a sports marketing platform that connects brands with athletes, teams, and events for influencer and sponsorship campaigns. Specializing in sports endorsements, OpenSponsorship helps brands partner with athletes and influencers to boost their marketing reach, brand awareness, and engagement through personalized campaigns that align with their goals.

What does OpenSponsorship solve for brands?

OpenSponsorship streamlines the process of securing athlete partnerships by offering a comprehensive platform where brands can easily discover, negotiate, and launch campaigns with professional athletes. It eliminates the complexities of sports sponsorships by handling everything from campaign creation to post-campaign reporting, helping brands leverage athlete endorsements to drive sales, boost brand visibility, and enhance social media engagement.

Athlete Discovery and Matching

OpenSponsorship offers access to a vast database of over 20,000 athletes from various sports and regions. Brands can search and filter athletes based on criteria like demographics, social reach, interests, and existing brand mentions. This ensures a perfect match for campaign goals.

Campaign Creation and Management

The platform provides full-service campaign management, where OpenSponsorship’s team drafts proposals based on brand objectives. The dedicated account managers handle every detail, from creative development to execution, ensuring an authentic collaboration between brands and athletes.

Negotiation and Deal Management

OpenSponsorship simplifies the negotiation process by managing all discussions related to pricing and deliverables, whether it’s a one-time social media post or a long-term endorsement deal. This helps brands secure partnerships efficiently without hassle.

Reporting and Analytics

Once a campaign is complete, brands receive detailed reports on campaign performance, including metrics such as impressions, engagement, and ROI. This data-driven approach allows brands to measure success and optimize future campaigns.

Payment Security

All financial transactions are securely managed through OpenSponsorship’s platform, with payments held in escrow until both parties fulfill their obligations. This ensures a safe and transparent payment process for both brands and athletes.

Full-Service Options

For brands needing additional support, OpenSponsorship offers a full-service plan that includes dedicated account management, athlete negotiations, strategy sessions, and post-campaign reporting, allowing brands to focus on broader marketing objectives while the platform manages the sponsorship details. OpenSponsorship provides the power of a platform with the one on one service of an influencer agency - specializing in Athletes.