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Direct-to-consumer (DTC) beverage brands are revolutionizing how consumers access and enjoy their favorite drinks, disrupting traditional distribution channels. Brands like Dirty Lemon offer a unique approach by allowing customers to text their orders, prioritizing convenience and personalization. Ritual Zero Proof caters to the growing demand for alcohol-free alternatives, providing a DTC option for consumers seeking healthier choices. What sets DTC beverage brands apart is their agility in responding to consumer preferences, offering a wider range of options, and delivering directly to consumers' doorsteps. They streamline the buying process and often focus on premium quality, creating a more intimate and customized experience for beverage enthusiasts. In an ever-evolving market, DTC brands play a vital role in reshaping the beverage industry and meeting the evolving needs of consumers.

Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.

Pop & Bottle crafts organic, dairy-free coffee drinks such as oat and almond milk lattes, cold brew concentrates, and functional blends that blend wellness and indulgence. Their products emphasize clean, plant-based ingredients, no refined sugar, and ease of preparation for daily enjoyment.

heywell produces functional, sparkling waters infused with adaptogens, antioxidants, electrolytes, and organic caffeine to support energy, hydration, immunity, focus, and stress relief. Their mission is to simplify wellness by offering drinks that taste good and provide function without excess sugar or artificially fortifying ingredients.

Metric Coffee is a specialty coffee brand that roasts and delivers high-quality, single-origin coffees with an emphasis on flavor clarity, origin storytelling, and sustainability. They serve discerning coffee lovers who value transparency in sourcing and craft roast profiles. The brand bridges artisan coffee culture and consumer access.

Poppi crafts fruity, sparkling tonics with prebiotic ingredients (e.g. apple cider vinegar) to support digestion and gut health. Their beverages deliver soda-like flavors with added functional benefit, aiming to make healthy hydration light and fun. The brand positions itself as a better alternative to sugary soft drinks.

Rowdy Mermaid creates sparkling botanical elixirs and functional seltzers infused with herbs, adaptogens, and nootropics to support wellness. Their beverages aim to blend flavor with benefits, offering an alternative to sugary or conventional soft drinks. They emphasize clean ingredients, inventive flavor profiles, and holistic health.

In Good Taste is a wine startup making wine more approachable by offering curated tasting flights in mini bottles (187ml) so customers can try wines by the glass without committing to full bottles. They also offer 750ml bottles, wine clubs, advent calendars, and virtual tastings, all sourced by their in-house winemaker and regions known for quality wine. Their mission is to demystify wine and make quality wine more accessible to everyday drinkers.