Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Sports drinks are chock full of added sugar and artificial flavors. Cure says "no thank you". Cure is made with only premium and organic ingredients like coconut water and pink Himalayan salt. They took what existed in nature and mixed it to tasty perfection.
Revitalizing your sleep, one drop at a time. Manage anxiety, insomnia, stress, and pain with just a few drops of the 100% natural CBD texture.
Lucy is committed to bringing innovative nicotine products to the market to eliminate tobacco related harm.
Remi is a modern sleep brand offering custom night guards designed to prevent teeth grinding and improve oral health. Delivered straight to your door, Remi provides a simple, affordable alternative to traditional dental guards—crafted for comfort, durability, and a perfect fit. It's better sleep and protection, made easy.
ARMRA makes a nutrient-rich colostrum concentrate that protects, restores, and enhances immune health and cellular performance. Sourced from grass-fed cow’s colostrum, their products contain over 400 bioactive nutrients that support immune function, gut health, skin vitality, and more. Using their proprietary Cold-Chain BioPotent Technology, ARMRA ensures the nutrients are preserved in their most potent and bioavailable form.
Obvi makes super collagen supplement that are nothing like traditional supplements. Obvi comes in multiple formats including cereal (fruity, marshmallow, & cocoa flavors), protein bars, and powders like birthday cupcake, caramel macchiato, & pumpkin spice latte.
Create Wellness launched the first-ever creatine gummy to market in 2023 and has been off to the races ever since. Create's creatine gummy is packed with 1.5mg of creatine and now comes multiple delicious flavors, including Orange, Blue Raspberry, Watermelon and Sour Green Apple.
ProHemp is a brand that offers a CBD-infused pain relief product designed to provide deep and comforting alleviation for muscle and joint pain.
8Greens, founded in 2015 by Dawn Russell, offers dietary supplements designed to simplify daily green vegetable intake. Their products, including tablets, lollipops, chewing gum, and powder sticks, feature ingredients like blue-green algae, organic aloe vera, barley grass, spinach, chlorella, and wheatgrass. These formulations aim to boost the immune system, reduce inflammation, and maintain stable blood sugar levels.
Trevi Hydration, launched in December 2024 by the creators of Simple Modern, offers zero-sugar electrolyte drink mixes designed to enhance daily hydration. Available in flavors like berry lemonade, lemon lime, orange, and raspberry, each serving provides five essential vitamins and minerals, along with three times the electrolytes found in traditional sports drinks. Trevi's products are non-GMO, allergen-free, vegan, and free from artificial flavors and dyes, aiming to make staying hydrated both convenient and flavorful.
Instant Hydration is a natural and organic electrolyte supplement designed to replenish the body's essential minerals more effectively than water alone. Utilizing sel gris—a hand-harvested French sea salt rich in over 80 minerals—Instant Hydration aims to enhance cellular hydration, improve physical performance, and support cognitive function.
Roka builds premium red-lens eyewear that filters short wavelength light (both blue and green light). Their most recent product line around blue light is designed with Dr. Andrew Huberman to help improve sleep, stress, and mood.
Everything you need to build a better D2C brand, business and tech stack.
