Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Supergut provides clinically validated, plant-powered prebiotic supplements—including powders, bars, and shakes—that efficiently support gut microbiome health. Their innovative formulas use resistant starch blends like green banana, potato starch, oat beta-glucan, and vegetable fiber to promote digestion, satiety, and metabolic wellness. Ideal for daily fiber intake, Supergut products are vegan, keto-friendly, low in net carbs, and free from artificial ingredients.
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
Sono Bello is a cosmetic surgery provider that specializes in personalized liposuction and body contouring treatments using advanced, minimally invasive techniques. With over 80 locations across the U.S., the company focuses on helping clients achieve their desired body shape through customized fat removal procedures. Sono Bello combines medical expertise with modern technology to deliver sculpted, natural-looking results.
Perelel is a women-founded health brand that offers OB/GYN-developed, stage-based supplements designed to support women through every phase of hormonal health—from fertility and pregnancy to postpartum and menopause. Their clean, clinically-backed formulas use bioavailable ingredients and are third-party tested for safety and effectiveness. With a mission to make quality care more accessible, Perelel also donates prenatal vitamins with every subscription.
Bodyotics is a UK-based intimate wellness brand dedicated to empowering women through science-backed, body-safe products. Their offerings include medical-grade silicone menstrual discs, Kegel exercisers, and vaginal dilators, all designed in collaboration with pelvic health experts to support comfort, confidence, and sustainability. With a focus on reducing stigma and promoting self-care, Bodyotics combines thoughtful design with eco-conscious packaging to enhance women's well-being at every stage of life.
Curaloe is a skincare and wellness brand harnessing the healing power of organically grown Aloe Vera from the Caribbean. Their product line includes nourishing creams, gels, and supplements designed to support radiant skin and overall health. Curaloe blends nature and science for gentle, effective care inside and out.
Korrect is a wellness brand focused on supporting digestive health through science-backed, plant-based supplements. Their formulas are designed to improve gut balance, reduce bloating, and promote overall well-being. With clean ingredients and a holistic approach, Korrect makes daily gut care simple and effective.
Embody creates premium collagen supplements that promote health and beauty from within. Their scientifically formulated products are designed to support skin hydration, joint health, and overall wellness, providing tangible benefits you can see and feel. Committed to quality and efficacy, Embody helps you achieve a radiant, youthful glow through targeted nutrition.
IM8 Health offers science-backed supplements and wellness products designed to support immunity, energy, and overall vitality. Using clean, clinically studied ingredients, IM8 Health delivers targeted solutions that help you feel your best every day.
Daye offers innovative period care and vaginal health products, focusing on sustainability and science-backed solutions. Their products, like organic CBD tampons and at-home vaginal microbiome tests, are designed to improve women's health. Daye prioritizes transparency and quality, regularly testing for toxic metals and working with medical institutions to raise healthcare standards.
Bioverse is pioneering the future of phytopharmaceuticals, unlocking the healing potential of plant-based compounds to combat diseases ranging from acne to treatment-resistant depression. Through large-scale human trials, the company identifies the most potent phytocompounds, transforming them into validated, effective, and safe therapeutics. But Bioverse’s mission goes beyond treatment—it’s about prevention. By integrating powerful, synergistic phytocompounds into a daily, personalized capsule, Bioverse envisions a future where disease prevalence could be reduced by up to 70% with early intervention. In a world advancing toward AI, space colonization, and autonomous tech, Bioverse asks a crucial question: why are we still losing lives to preventable diseases? Their goal is to make this new era of healthcare accessible to all, proving that the key to longevity and disease prevention has been here on Earth all along.
LVLUP Health is a wellness brand specializing in advanced supplements and peptides designed to support gut health, longevity, and physical performance. Their flagship product, Ultimate GI Repair, combines gut-healing peptides like BPC-157, Larazotide Acetate, and KPV with natural ingredients such as Zinc L-Carnosine, EMIQ, Quercetin, and Tributyrin, aiming to provide comprehensive gastrointestinal support .
Everything you need to build a better D2C brand, business and tech stack.
