Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Duradry is the #1 solution for excessive underarm sweating. It's safe, affordable and effective. Duradry makes antiperspirant, body wash, body spray, and more!
DIVI is redefining scalp and hair wellness with clean, science-backed formulas designed to support stronger, healthier hair from the root. Best known for its viral Scalp Serum, DIVI blends dermatologist-approved ingredients like caffeine, tea tree oil, and peptides to help improve scalp health, reduce buildup, and encourage natural hair growth. Whether you’re recovering from hair damage, navigating postpartum hair changes, or simply want to level up your routine, DIVI offers an effortless approach to self-care—where healthy hair starts at the scalp.
Natural and effective body care products for humans in motion. Do more #withcurie.
Everyday cosmetics made with love. Dreamt up in Paris to spoil you to your heart's content. Hand cleansing gels, refreshing face mists, hand creams and more.
Who Gives A Crap is a feel good toilet paper, whose social and environmental mission is integral to the project.
Rhode skincare by Hailey Beiber makes products to nourish your skin barrier, giving instant dewy glow and improving the look of skin over time.
Hawthorne makes it easy to elevate yourself with tailored, premium quality skin and personal care products that work perfectly for you as an individual.
Hygiene Collective (HYCO) is a Dubai-based brand specializing in portable, rechargeable bidets and personal hygiene accessories designed for modern, on-the-go lifestyles. Their compact products, like the Bliss and Jet, offer water-based cleansing for travelers, students, and outdoor users seeking a cleaner, more sustainable alternative to toilet paper. With a focus on convenience and eco-conscious design, HYCO promotes better hygiene wherever life takes you.
Maison Mascarell is a luxury home care brand reimagining everyday essentials through fragrance, design, and sustainability.
Striking Viking is a men's grooming brand specializing in premium beard care tools and natural products. From boar bristle brushes to nourishing oils, their gear is crafted to help every beard look bold, healthy, and well-kept. Striking Viking empowers modern warriors to groom with confidence and style.
CASAMERA was created by two quality-obsessed best friends with the goal to create bathroom essentials that perform as great as they look. Our mission is sustainability after comfort.
Everything you need to build a better D2C brand, business and tech stack.
