Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Boie is on a mission to redefine your personal and oral care routine with their eco-friendly antimicrobial toothbrushes, replacement heads, face scrubbers, and body exfoliators.
The all-natural collagen-infused mask. The KNC lip mask will give you those plump, hydrated, soft, smooth, moisturized, kissable lips you've always wanted.
Founded by an expert naturopath from Australia, Asarai has taken the brilliant botanicals of Australia to new heights, infusing that unadulterated landscape into every bottle.
bareMinerals has been redefining beauty with clean, skin-loving formulas long before it was trendy. Founded on the belief that makeup should be good for your skin, the brand revolutionized the industry with its iconic mineral foundation—free from harsh chemicals, fillers, and unnecessary additives. Every product, from lightweight foundations to nourishing skincare, is packed with high-performance ingredients that enhance, not mask, natural beauty. More than just makeup, bareMinerals is about confidence, simplicity, and embracing who you are—flaws and all. Because when your skin feels good, you feel good.
Duradry is the #1 solution for excessive underarm sweating. It's safe, affordable and effective. Duradry makes antiperspirant, body wash, body spray, and more!
DIVI is redefining scalp and hair wellness with clean, science-backed formulas designed to support stronger, healthier hair from the root. Best known for its viral Scalp Serum, DIVI blends dermatologist-approved ingredients like caffeine, tea tree oil, and peptides to help improve scalp health, reduce buildup, and encourage natural hair growth. Whether you’re recovering from hair damage, navigating postpartum hair changes, or simply want to level up your routine, DIVI offers an effortless approach to self-care—where healthy hair starts at the scalp.
CASAMERA was created by two quality-obsessed best friends with the goal to create bathroom essentials that perform as great as they look. Our mission is sustainability after comfort.
Alexandria Professional isn’t just about hair removal—it’s about skin health and confidence. As the global leader in body sugaring, the brand has revolutionized the way people care for their skin with a natural, gentle alternative to waxing. Their signature sugaring paste, made from just sugar, lemon, and water, is safe for all skin types and helps exfoliate while removing hair. But Alexandria Professional goes beyond products—they’re on a mission to educate and empower estheticians and individuals alike, offering expert training and a full range of skin-loving solutions. Whether you're a pro or just starting your sugaring journey, Alexandria Professional makes smooth, radiant skin more than a goal—it makes it a reality.
Maison Louis Marie is a fragrance house rooted in botanical tradition, blending French heritage with modern luxury. Inspired by centuries-old family expertise in botanical research, the brand crafts clean, sophisticated scents that transport you to nature’s most enchanting landscapes. From delicate floral notes to rich, woody accords, each fragrance is meticulously composed using the finest ingredients, free from toxins and harsh chemicals. With a commitment to sustainability and clean beauty, Maison Louis Marie offers perfumes, candles, and body care products that evoke elegance, nostalgia, and timeless charm—allowing you to wear your signature scent with confidence and conscience.
Striking Viking is a men's grooming brand specializing in premium beard care tools and natural products. From boar bristle brushes to nourishing oils, their gear is crafted to help every beard look bold, healthy, and well-kept. Striking Viking empowers modern warriors to groom with confidence and style.
Sun Bum offers a range of sun protection, hair care, and skincare products that blend effective formulas with a casual, beach-loving vibe. Known for reef-friendly ingredients and broad-spectrum protection, the brand caters to those who live and play under the sun.
Everything you need to build a better D2C brand, business and tech stack.
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