Direct-to-consumer (D2C) personal care brands have transformed the beauty and self-care industry by offering consumers high-quality products tailored to their specific needs and preferences. These brands prioritize customization, quality, and sustainability - top brands in the personal care category include Native, Prose, Function of Beauty, Curie and more. Additionally, some D2C companies emphasize eco-friendly practices, using sustainable packaging and ethically sourced ingredients in their products, appealing to environmentally-conscious consumers.
D2C personal care brands are important because they eliminate the traditional retail markup, offering premium, often personalized products directly to consumers. They prioritize product quality, customization, and sustainability, aligning with the values and evolving preferences of today's self-care enthusiasts. With their unique approach and user-centric experiences, D2C brands are reshaping the personal care landscape, making it more accessible and tailored to individuals seeking effective and eco-conscious solutions for their beauty and grooming routines.
Boka makes oral care products inspired by natural ingredients. Boka's toothpaste Ela Mint is the first nontoxic, natural toothpaste with science-backed ingredients that outperform fluoride.
Stryx helps men clear up any imperfections – pimples, razor burns, scars or other discoloration.
Static Nails is a nail care company that offers award-winning Reusable Pop-On Manicures®.
By Humankind offers high-performing personal care products that are kinder to your body and our planet. Refill as needed to help save our planet from single-use plastic waste.
Mexican botanicals for bath and body, taking inspiration from the nopal cactus–one of the most sustainable, nourishing, and versatile plants in the world.
Loops masks deliver skincare needs for all life's moments formulated with high quality clean ingredients in smart mess-free packaging.
Malaysian based deodorant and shower gel brand. Every single Joi product is made with 100% natural ingredients.
A natural toothpaste, backed by science. Risewell is made with naturally-derived hydroxyapatite, a mineral that makes up 90% of our tooth enamel and has been proven to strengthen and protect your teeth without fluoride.
FFern have developed a new model for perfumery; putting craft, ingredients, and creativity at the centre of the practice. Their production volumes are tightly controlled to ensure that their commitment to process and ingredient quality is not compromised.
Scentbird brings the ultimate fragrance playground right to your fingertips. By way of a monthly subscription service (starting at $14.95 a month), members can choose from over 500+ designer colognes and perfumes each month.
Plant-based, toxin-free essentials for your skin and body. Formulated with high concentrations to deliver optimal benefits.
Billie offers daily essentials with powerful clean ingredient. Their hero product is a 5-blade razor is encased in charcoal shave soap for an incredibly smooth glide every time.
Everything you need to build a better D2C brand, business and tech stack.
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