Direct-to-consumer (D2C) bag brands have gained prominence by bypassing traditional retail channels and selling their products directly to consumers. This approach allows them to offer several key benefits. Brands like Away, renowned for their travel luggage, focus on innovative design and high-quality materials, ensuring durability and style. Everlane, a D2C pioneer, stands out for its commitment to price transparency and ethical manufacturing, resonating with socially conscious shoppers. Moreover, D2C brands like Rothy's, which have extended their reach into bags, prioritize sustainability, using recycled materials and eco-friendly practices. Overall, D2C bag brands disrupt the industry with competitive pricing, ethical values, and unique features, catering to consumers seeking value and a modern shopping experience.