D2C bra brands are addressing common issues in the lingerie market by offering better-fitting, comfortable, and stylish options directly to consumers. Brands like ThirdLove and Lively use data-driven approaches to create bras that fit a diverse range of body types. ThirdLove, for example, offers half-cup sizes and a detailed fit quiz to ensure a perfect fit. Lively combines comfort with modern designs, emphasizing inclusivity and body positivity. By focusing on direct sales, these brands can offer high-quality products at competitive prices while fostering a more personal connection with their customers.
Bras that look and feel great in every size. Made from breathable fabrics that support without losing comfort or looks - because your boobs deserve better.
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SKIMS is the culmination of Kim’s personal experience with shapewear. Whether the desire is to enhance, smooth, lift or sculpt, SKIMS provides superior options for all shapes and tones.
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Outdoor Voices is an activewear brand that is on a mission to get the world moving. By freeing fitness from performance and bringing play back into everyday life,
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