Purple Carats is a modern jewelry brand specializing in lab-grown diamond pieces that are ethical, sustainable, and beautifully crafted. We offer a stunning collection of engagement rings, earrings, necklaces, and custom-designed jewelry made with 100% conflict-free diamonds. At Purple Carats, we blend luxury and responsibility, creating timeless pieces you can feel proud to wear.
The Pearl Source is a Los Angeles-based company specializing in high-quality pearl jewelry, including necklaces, earrings, bracelets, pendants, and rings. The Pearl Source offers a diverse selection of pearls, such as Freshwater, Akoya, Tahitian, and South Sea varieties. The Pearl Source emphasizes on quality by hand-picking pearls directly from the source and crafting each jewelry piece in-house.
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Explore WAV's minimalistic custom jewelry collection, featuring custom engraved cuffs and necklaces. The perfect gift. Shipping worldwide.
MYKA specializes in personalized jewelry that captures life’s most meaningful moments. From custom name necklaces to engraved bracelets and birthstone pieces, every design is handcrafted with care to reflect your unique story. With timeless styles and global reach, MYKA makes it easy to wear what matters most.
Oak & Luna designs modern, personalized jewelry that blends timeless elegance with everyday wearability. From custom name necklaces to bold statement pieces, each item is thoughtfully crafted to celebrate individuality and self-expression. With sleek designs and meaningful details, Oak & Luna turns personal style into a personal story.
Clocks and Colours is a bold jewelry and lifestyle brand inspired by the untamed spirit of the North American frontier. Handcrafted from sterling silver and premium materials, each piece blends rugged design with intricate detailing. It’s statement-making style for those who live life on their own terms.
Ethical Adorn offers beautifully crafted, sustainable moissanite jewelry that combines ethical sourcing and timeless design. Each piece is created with care using responsibly sourced materials and expert craftsmanship. Discover engagement rings, earrings, and bespoke creations that reflect your values and style. Shop with confidence—Ethical Adorn is dedicated to conscious luxury and making your most meaningful moments sparkle.
Karma and Luck offers spiritually inspired jewelry and home decor designed to promote mindfulness, protection, and positivity. Crafted with healing crystals and meaningful symbols, each piece blends intention with style to support balance and well-being.
Moon Magic offers a lovingly curated collection of gemstone jewelry, each piece crafted by hand with ethically sourced gems like moonstone, opal, and rose quartz, and certified by GIA or IGI for authenticity. Guided by the philosophy that “energy is everything,” they create pieces meant to serve as talismans—each design aligned with intentions and personal meaning. Designed in-house since 2016, the brand has amassed over 28,000 five-star reviews and cultivates a global community around intention-led, energy-infused adornment
FLOA Design is a London-based luxury jewellery house recognised for its fluid, organic aesthetics and innovative approach to design. FLOA’s wearable sculptures are created for contemporary women who celebrate their confidence and individuality. Each piece is custom-made to your exact size, with the option to engrave your name, desire, or mantra.
Founded in 2013, The M Jewelers has become known for its personalized, fashion-forward jewelry crafted from high-quality materials at accessible prices. Their collection includes customizable nameplates, chains, and fine jewelry designed to celebrate individuality and style.
At Heavenly Moissanite, we’re more than just jewelers—we’re your trusted friends for life’s biggest moments. With four generations of family experience behind us, we know how important it is to get every detail just right. From carefully selecting standout gemstones to obsessing over craftsmanship, we do it all with one goal in mind: helping you shine. And because we stand by what we make, every piece comes with a free lifetime warranty—just our way of saying we’ve got you, always.
Direct-to-consumer (D2C/DTC) jewelry brands are innovative companies that design, manufacture, and sell jewelry directly to consumers, primarily through online platforms. This business model eliminates the need for traditional retail intermediaries, allowing these brands to offer high-quality, meticulously crafted pieces at more accessible price points. By engaging directly with customers, D2C jewelry brands can provide personalized shopping experiences, custom design services, and responsive customer support. Brands such as Mejuri, Aurate, and Vrai have emerged as leaders in this space, redefining luxury by prioritizing transparency, sustainability, and ethical sourcing.
The best D2C jewelry brands are distinguished by their commitment to quality, ethical practices, and customer-centric services. Mejuri is celebrated for its fine jewelry designed for everyday wear, striking a balance between luxury and affordability. Aurate offers a range of pieces from minimalist to statement, all crafted with ethically sourced materials and transparent pricing.
Vrai stands out for its lab-grown diamonds and sustainability-driven approach, appealing to eco-conscious consumers seeking luxury with a lower environmental impact. These brands excel by combining craftsmanship, ethical standards, and direct engagement with their customers, setting new benchmarks for the jewelry industry.
The D2C jewelry category is witnessing several key trends that reflect evolving consumer preferences and values. There's a growing emphasis on sustainability and ethical sourcing, with brands increasingly using recycled metals and conflict-free or lab-grown gemstones.
Customization and personalization are also becoming more prevalent, as consumers seek unique pieces that reflect their individual style and stories. Additionally, the rise of digital-first engagement has led to innovative online shopping experiences, including virtual try-ons and consultations. These trends underscore a shift towards more responsible consumption, individual expression, and the leveraging of technology to enhance the customer journey in the jewelry sector.
Everything you need to build a better D2C brand, business and tech stack.
