Poncho Outdoors makes high-quality, functional shirts and outdoor gear for people who love to explore. They focus on comfort and durability with gear that’s perfect for adventure, whether it’s flannels, hoodies, or performance wear. Backed by a lifetime guarantee and free shipping, Poncho Outdoors is all about making sure you’re prepared for whatever comes next in style.
Fresh Clean Threads delivers comfortable, stylish basics for men and women at affordable prices. Known for their high-quality tees, hoodies, polos, and more, the brand offers customizable packs and a subscription service for convenience and savings. Their mission is to help everyBODY look and feel great in classic essentials, without breaking the bank.
All Things Barbecue (ATBBQ) is your one-stop destination for everything outdoor cooking, offering a wide array of high-quality BBQ grills, smokers, accessories, and fuels. Since 2009, ATBBQ (Wichita-based) has been passionate about spreading the joy of grilling.
Hunter Boots has been a British icon since 1856, known for high-quality waterproof footwear crafted to withstand the elements. Using a 28-part construction over three days, each Original Rain Boot is hand-assembled for durability and style. Beyond functionality, Hunter's boots are designed with timeless appeal, making them suitable for various weather conditions and loved by adventurers worldwide.
Rains is a modern outerwear brand known for their minimalistic rainwear and lifestyle products inspired by Scandinavian design. Their products range from sleek, waterproof jackets and bags to travel accessories, all crafted with a contemporary take on traditional rain gear. Rains focuses on form and function and brings urban-inspired, unisex collections and a signature coated fabric to customers worldwide.
NEMO Equipment, founded in 2002 by Cam Brensinger, designs innovative outdoor gear focused on enhancing adventure experiences. Driven by a "Design Like You Give a Damn" ethos, NEMO creates high-performance, sustainable products like their Endless Promise® collection, prioritizing recyclability and eco-consciousness.
Quaker Marine Supply Co., established in 1949 by Coast Guard veteran Joe Kadison, specializes in timeless maritime-inspired hats and apparel. Known for crafting iconic long-brimmed caps such as the Oysterman and Swordfish, beloved by Ernest Hemingway, QMS blends classic East Coast style with rugged functionality.
4ocean is a purpose-driven brand committed to ending the ocean plastic crisis through sustainable solutions and global cleanup efforts. Every purchase funds the removal of trash from oceans, rivers, and coastlines while supporting ethical initiatives like employing local artisans and building waste management infrastructure. From handcrafted bracelets made from upcycled ocean plastic to eco-friendly gear, 4ocean empowers customers to make a tangible impact on ocean health.
DENALI Electronics is a leading provider of high-performance lighting and visibility solutions for motorcycles, ATVs, UTVs, and off-road vehicles. Their product lineup includes advanced LED driving lights, the powerful SoundBomb™ horns, and intelligent controllers like the CANsmart™ and DialDim™, all designed for seamless integration and enhanced safety. With a commitment to innovation and durability, DENALI offers complete, vehicle-specific packages that ensure optimal performance in the most demanding environments.
Vision X Off-Road designs high-performance lighting solutions built to withstand the toughest terrains and conditions. From LED light bars to spotlights, their products deliver powerful illumination for off-road adventures, racing, and industrial use. Trusted by professionals and enthusiasts alike, Vision X lights the way with innovation and durability.
Rokform designs rugged, magnetic phone cases and mounts built for adventure, offering unmatched protection and versatility for active lifestyles. With military-grade durability and a patented mounting system, Rokform keeps your device secure on bikes, cars, and beyond.
Grand Trunk is an adventure gear brand specializing in travel hammocks, camp accessories, and outdoor essentials designed for comfort on the go. Known for their durability and packable designs, Grand Trunk products are made to enhance your journey—whether in the backcountry or your backyard. It's gear built for wanderers, dreamers, and explorers.
Direct-to-consumer outdoor brands have revolutionized the way outdoor enthusiasts shop for gear and apparel. Bypassing traditional retail outlets, these brands offer products directly to consumers through online platforms, providing not just convenience and cost-effectiveness, but also a closer relationship between the brand and its community. With a focus on innovation, sustainability, and quality, D2C outdoor brands are catering to a new generation of adventurers who value transparency and ethical manufacturing as much as the performance of their gear. From camping equipment and hiking apparel to eco-friendly travel accessories, these brands are setting new standards in the outdoor industry.
Among the vanguard of D2C outdoor brands, companies like Patagonia, Cotopaxi, and REI Co-op stand out for their commitment to quality, sustainability, and customer engagement. Patagonia leads with its eco-conscious apparel and activism for environmental causes. Cotopaxi distinguishes itself with colorful, durable gear and a business model that includes giving back to global communities. REI Co-op, although a bit different as a member-owned cooperative, aligns closely with D2C principles through its direct engagement with customers, high-quality gear, and sustainability efforts. These brands have not only garnered a loyal following but have also raised the bar for ethical business practices in the outdoor industry.
The direct-to-consumer outdoor market is witnessing several key trends that reflect broader shifts in consumer behavior and technological advancements. Sustainability is at the forefront, with an increasing number of brands committing to environmentally friendly materials and production methods. There's also a growing trend towards gear customization and personalization, allowing consumers to have a say in the design and functionality of their equipment. Moreover, the integration of technology in outdoor gear, from advanced GPS systems to wearables that monitor health metrics, is enhancing the outdoor experience. Additionally, community-driven marketing and engagement strategies are fostering brand loyalty and creating vibrant online communities of outdoor enthusiasts. These trends illustrate a dynamic and rapidly evolving sector that continues to push the boundaries of innovation and customer engagement.
Everything you need to build a better D2C brand, business and tech stack.
