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Best Outdoor Brands

The outdoor category in eCommerce has a lot to offer. It spans over apparel with brands like Finisterre, accessories with brands like Yeti and can even span into bikes with a brand like Cowboy. Here are all the best brands in the outdoor category.
Branch

Branch furniture is modern, durable and backed by a ten year warranty. From desks and ergonomic chairs to conference tables, lounge furniture and accessories, they sell one product in every category and it's built to outlast your lease.

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Rokform

Rokform designs rugged, magnetic phone cases and mounts built for adventure, offering unmatched protection and versatility for active lifestyles. With military-grade durability and a patented mounting system, Rokform keeps your device secure on bikes, cars, and beyond.

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Flotte

Rainwear made primarily from recycled bottles, food packaging and used clothing. Made in France.

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Finisterre

Born over a decade ago from the needs of hardy British surfers, Finisterre designs functional and sustainable products for those that share a love of the sea.

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Aventon

Aventon offers a wide range of stylish and high-performance e-bikes designed for urban commuting, leisure rides, and adventure cycling. Aventon e-bikes provide riders with an eco-friendly and convenient alternative to traditional transportation. Whether navigating city streets or exploring rugged terrain, Aventon's sleek designs, powerful motors, and long-lasting batteries ensure a smooth and enjoyable riding experience for cyclists of all levels.

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Big Green Egg

Big Green Egg revolutionized outdoor cooking with its iconic ceramic kamado grills, known for exceptional heat retention, durability, and versatility. Their product line supports everything from grilling and smoking to baking and roasting, making them a staple for chefs and backyard cooks worldwide.

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4Ocean

4ocean is a purpose-driven brand committed to ending the ocean plastic crisis through sustainable solutions and global cleanup efforts. Every purchase funds the removal of trash from oceans, rivers, and coastlines while supporting ethical initiatives like employing local artisans and building waste management infrastructure. From handcrafted bracelets made from upcycled ocean plastic to eco-friendly gear, 4ocean empowers customers to make a tangible impact on ocean health.

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SUPER73

SUPER73 is an American lifestyle adventure brand fusing motorcycle heritage and youth culture. Founded in 2016 and based in Southern California, SUPER73 has led the charge in pioneering a new approach to help redefine the electric motorbike industry.

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Jumpflex

Jumpflex offers high-performance trampolines built to combine family fun with lasting safety, incorporating features like advanced steel frames, knot-free safety netting, and ease of assembly. The brand's thoughtfully engineered products provide strong bounce quality, extended warranties, and trusted safety credentials—making them a standout in the outdoor play and fitness space

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Gnome

Custom lawn care for healthier soil, greener grass, and a safer playground

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Pedego

Pedego Electric Bikes designs, manufactures, and retails a wide range of electric bicycles — from cruisers and commuters to cargo and folding bikes — backed by a global store & dealer network. They emphasize rider experience, offering strong warranties (5-year), accessories, and support infrastructure. The company aims to provide fun, sustainable, and reliable e-mobility for recreation, transport, and lifestyle.

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Veloretti

Veloretti believes a city bicycle should be simple, timeless and without worthless features.

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Table of contents

What Are Direct-To-Consumer (D2C/DTC) Outdoor Brands?

Direct-to-consumer outdoor brands have revolutionized the way outdoor enthusiasts shop for gear and apparel. Bypassing traditional retail outlets, these brands offer products directly to consumers through online platforms, providing not just convenience and cost-effectiveness, but also a closer relationship between the brand and its community. With a focus on innovation, sustainability, and quality, D2C outdoor brands are catering to a new generation of adventurers who value transparency and ethical manufacturing as much as the performance of their gear. From camping equipment and hiking apparel to eco-friendly travel accessories, these brands are setting new standards in the outdoor industry.

What Are The Best Direct-To-Consumer Outdoor Brands?

Among the vanguard of D2C outdoor brands, companies like Patagonia, Cotopaxi, and REI Co-op stand out for their commitment to quality, sustainability, and customer engagement. Patagonia leads with its eco-conscious apparel and activism for environmental causes. Cotopaxi distinguishes itself with colorful, durable gear and a business model that includes giving back to global communities. REI Co-op, although a bit different as a member-owned cooperative, aligns closely with D2C principles through its direct engagement with customers, high-quality gear, and sustainability efforts. These brands have not only garnered a loyal following but have also raised the bar for ethical business practices in the outdoor industry.

What Are Current Trends In The Direct-To-Consumer Outdoor Category?

The direct-to-consumer outdoor market is witnessing several key trends that reflect broader shifts in consumer behavior and technological advancements. Sustainability is at the forefront, with an increasing number of brands committing to environmentally friendly materials and production methods. There's also a growing trend towards gear customization and personalization, allowing consumers to have a say in the design and functionality of their equipment. Moreover, the integration of technology in outdoor gear, from advanced GPS systems to wearables that monitor health metrics, is enhancing the outdoor experience. Additionally, community-driven marketing and engagement strategies are fostering brand loyalty and creating vibrant online communities of outdoor enthusiasts. These trends illustrate a dynamic and rapidly evolving sector that continues to push the boundaries of innovation and customer engagement.

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