Leatherman is the gold standard in multi-tools, built for those who demand reliability, innovation, and durability. Founded by Tim Leatherman in 1983, the brand revolutionized the way people tackle everyday challenges by creating compact, high-performance tools that can handle any task. Whether you're an outdoor adventurer, tradesperson, or DIY enthusiast, Leatherman multi-tools are designed to be your go-to companion—crafted from premium materials and backed by a 25-year warranty. From the iconic Wave+ to specialized survival tools, Leatherman is about readiness, craftsmanship, and empowering you to fix, build, and explore with confidence.
Truewerk is redefining workwear with high-performance gear built for the modern tradesperson. Inspired by the durability of tactical gear and the comfort of athletic wear, Truewerk designs workwear that moves with you—offering advanced fabrics, weather-resistant technology, and functional designs that stand up to any job site. Whether you're in construction, mechanics, or any hands-on trade, Truewerk delivers the next generation of workwear that works as hard as you do—so you can stay focused, comfortable, and protected no matter the conditions.
Grand Trunk is an adventure gear brand specializing in travel hammocks, camp accessories, and outdoor essentials designed for comfort on the go. Known for their durability and packable designs, Grand Trunk products are made to enhance your journey—whether in the backcountry or your backyard. It's gear built for wanderers, dreamers, and explorers.
Pedego Electric Bikes designs, manufactures, and retails a wide range of electric bicycles — from cruisers and commuters to cargo and folding bikes — backed by a global store & dealer network. They emphasize rider experience, offering strong warranties (5-year), accessories, and support infrastructure. The company aims to provide fun, sustainable, and reliable e-mobility for recreation, transport, and lifestyle.
RTIC is a leading provider of premium coolers, drinkware, and outdoor gear built for durability and performance. Known for offering high-quality products at a better value, RTIC caters to campers, hunters, anglers, and outdoor enthusiasts seeking reliable equipment for any adventure.
Watamu Outdoors specializes in handcrafted outdoor furniture and lifestyle products made from high-quality, weather-resistant materials. Their collections combine modern design with durability, creating comfortable and stylish spaces for patios, gardens, and outdoor entertaining areas.
Niphean specializes in inflatable paddle boards built for performance, stability, and portability, catering to beginners and seasoned paddlers alike. Their boards come with full accessory kits and are designed for activities like yoga, touring, and family water fun.
Big Green Egg revolutionized outdoor cooking with its iconic ceramic kamado grills, known for exceptional heat retention, durability, and versatility. Their product line supports everything from grilling and smoking to baking and roasting, making them a staple for chefs and backyard cooks worldwide.
Founded in 2016 in Park City, Utah, Uncharted Supply Company offers thoughtfully engineered survival gear—from 72‑hour emergency systems and medical kits to portable power and rescue tools—built to help people prepare for both everyday disruptions and extreme situations. The brand emphasizes practical design, real-world testing, and a mission-driven approach to inspire resourcefulness and readiness in communities.
Jumpflex offers high-performance trampolines built to combine family fun with lasting safety, incorporating features like advanced steel frames, knot-free safety netting, and ease of assembly. The brand's thoughtfully engineered products provide strong bounce quality, extended warranties, and trusted safety credentials—making them a standout in the outdoor play and fitness space
Spikeball is a new sport played by two teams of two players. Opposing teams line up across from each other with the Spikeball net in the center. The ball is put in play with a serve—a hit by the server from behind the service boundary into the net to an opposing player.
Direct-to-consumer outdoor brands have revolutionized the way outdoor enthusiasts shop for gear and apparel. Bypassing traditional retail outlets, these brands offer products directly to consumers through online platforms, providing not just convenience and cost-effectiveness, but also a closer relationship between the brand and its community. With a focus on innovation, sustainability, and quality, D2C outdoor brands are catering to a new generation of adventurers who value transparency and ethical manufacturing as much as the performance of their gear. From camping equipment and hiking apparel to eco-friendly travel accessories, these brands are setting new standards in the outdoor industry.
Among the vanguard of D2C outdoor brands, companies like Patagonia, Cotopaxi, and REI Co-op stand out for their commitment to quality, sustainability, and customer engagement. Patagonia leads with its eco-conscious apparel and activism for environmental causes. Cotopaxi distinguishes itself with colorful, durable gear and a business model that includes giving back to global communities. REI Co-op, although a bit different as a member-owned cooperative, aligns closely with D2C principles through its direct engagement with customers, high-quality gear, and sustainability efforts. These brands have not only garnered a loyal following but have also raised the bar for ethical business practices in the outdoor industry.
The direct-to-consumer outdoor market is witnessing several key trends that reflect broader shifts in consumer behavior and technological advancements. Sustainability is at the forefront, with an increasing number of brands committing to environmentally friendly materials and production methods. There's also a growing trend towards gear customization and personalization, allowing consumers to have a say in the design and functionality of their equipment. Moreover, the integration of technology in outdoor gear, from advanced GPS systems to wearables that monitor health metrics, is enhancing the outdoor experience. Additionally, community-driven marketing and engagement strategies are fostering brand loyalty and creating vibrant online communities of outdoor enthusiasts. These trends illustrate a dynamic and rapidly evolving sector that continues to push the boundaries of innovation and customer engagement.
Everything you need to build a better D2C brand, business and tech stack.
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