Hempz is a U.S.-based beauty brand known for harnessing the moisturizing benefits of hemp seed oil in its full range of body lotions, cleansers, and haircare products. Since launching in 1998, the brand has championed clean, indulgent formulations that prioritize skin hydration and scent, while remaining accessible and responsibly made.
Aesthetic Laboratory is a modern skincare brand from Australia that fuses plant-based botanical actives with precision lab-formulated ingredients to create clean, personalized, and fuss-free products. With an emphasis on authenticity and skin health, the brand offers a wide range of products—from cleansers and serums to sunscreens—designed to enhance efficacy while minimizing harmful chemicals.
Smuuv Body is transforming at-home skincare with advanced beauty tech designed for visible results and effortless self-care. From LED Light therapy masks that boost collagen and calm redness to precision IPL devices for smooth, hair-free skin, Smuuv Body is all about empowering women with smart, high-performance skincare tools. Whether you're targeting acne, reducing fine lines, or removing hair for good, Smuuv Body blends science, convenience, and confidence—helping you feel at home in your skin, every day. - Subcategories include - Skincare, Anti-Aging Skincare - Tools/Tech Stack: Gorgias, Okendo, Omnisend, Recomsale, Shopify, Replo, JoinBrands.com, Products: 1. Mave - A powerful IPL/Laser hair removal handset that delivers long-term smoothness from the comfort of your bathroom—no appointments, no razor burn, just results. 2. Lulu Pro - A clinic-grade LED light therapy mask that targets acne, fine lines, and uneven skin tone in just 10 minutes a day. Backed by science, designed for real skin transformations at home. 3. Revi Pro+ - An advanced skin rejuvenation device using LED light therapy to improve tone, texture, and firmness. Your daily boost for brighter, more sculpted skin.
Sun Bum offers a range of sun protection, hair care, and skincare products that blend effective formulas with a casual, beach-loving vibe. Known for reef-friendly ingredients and broad-spectrum protection, the brand caters to those who live and play under the sun.
Reome is a UK-based skincare brand focused on high-performance formulations that support skin regeneration and resilience. Their products combine scientific innovation with clean ingredients to promote healthy, balanced skin.
Little Urchin offers a range of eco-conscious sun care and skincare products made with natural and organic ingredients, free from toxins and synthetic chemicals. Designed for all ages, their reef-safe, non-nano zinc sunscreens are formulated to protect skin while minimizing environmental impact.
Juicy Chemistry is an organic beauty and wellness brand offering a wide range of skincare and haircare products made with sustainably sourced, natural ingredients. Every product is ECOCERT-certified, ensuring zero synthetics and complete transparency in clean beauty.
Dermaesthetics combines Eastern herbal wisdom and Western clinical science to develop skincare solutions backed by over 500 formulas and 150 professional treatments. Their product range spans cleansers, serums, moisturizers, SPFs, and corrective treatments designed to tackle hyperpigmentation, aging, acne, and hydration issues. Manufactured in Fullerton, CA, and supported by a network of certified professionals, Dermaesthetics empowers both consumers and skincare experts with effective, research-driven products
A concentrated formula improves skin texture, dark spots, and visibly brightens — all packaged inside a biodegradable, plant-based capsule. Maximal effects, minimal waste.
Blume are all up in your bathroom with products that are good for you, and the environment. Skin care, period care and body care made clean.
Ursa Major (‘The Great Bear’ in Latin): Delightful, plant-powered skincare to help you achieve clear, healthy skin. What you do after that — how you find your true north — is up to you.
Direct-to-consumer skincare brands are the mavericks of the beauty industry, selling their products directly to customers without the intermediary of traditional retail stores. This business model not only cuts down on overhead costs but also allows these brands to foster a direct and personal connection with their customers. Offering a range of products from organic moisturizers to scientifically advanced anti-aging serums, D2C skincare brands have been at the forefront of innovation and personalization. They leverage social media and digital marketing to reach their audience, providing detailed product information, skincare advice, and customer reviews right at the shopper's fingertips.
In the bustling world of D2C skincare, brands like Glossier, The Ordinary, and Drunk Elephant stand out for their commitment to quality, transparency, and customer engagement. Glossier has been a game-changer with its minimalist approach, focusing on skincare essentials that champion natural beauty. The Ordinary has disrupted the market with its affordable, ingredient-focused range, demystifying skincare for the masses. Meanwhile, Drunk Elephant's dedication to clean, effective formulations has earned it a devoted following. These brands exemplify the best of D2C by offering exceptional products, transparent practices, and a deep understanding of their customer's needs and values.
The D2C skincare market is evolving rapidly, with trends such as clean beauty, personalization, and sustainability leading the charge. Clean beauty has become a non-negotiable for many consumers, driving brands to formulate products free from harmful chemicals and synthetics. Personalization is another major trend, with brands offering customized skincare routines based on individual skin types, concerns, and preferences. Moreover, sustainability has taken center stage, with an emphasis on eco-friendly packaging, ethical sourcing, and transparency. As technology advances, we're also seeing a rise in digital diagnostics tools and AI-driven recommendations, making personalized skincare more accessible and effective than ever before. These trends reflect a broader shift towards mindful consumption and a more personalized, sustainable approach to beauty.
Everything you need to build a better D2C brand, business and tech stack.
