Founded in 2011, Dollar Shave Club disrupted the shaving industry with a viral marketing campaign and a subscription model that delivers stainless-steel razors and grooming essentials straight to your door. The brand has since expanded its offerings to include shave butter, body washes, deodorants, and oral care items, all while maintaining affordable pricing and playful branding. Acquired by Unilever in 2016 for $1 billion and later majority-owned by Nexus Capital in 2023, Dollar Shave Club continues to merge smart storytelling, recurring commerce, and accessible grooming.
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Dollar Shave Club revolutionized the grooming industry in 2011 with a simple promise: high-quality razors and grooming essentials delivered directly to your door at a fair price. What began with stainless-steel razors and a viral video campaign has grown into a comprehensive line of shaving, skincare, and personal hygiene products designed for everyday convenience.
Today, Dollar Shave Club offers more than just razors. Their expanding lineup includes shave butter, body washes, deodorants, shampoos, and oral care—all crafted with effective formulas and clean ingredients. Each product is designed to elevate your grooming routine while staying affordable and easy to use, whether you're shaving daily or just freshening up.
Known for pioneering the subscription model in grooming, Dollar Shave Club offers customizable delivery plans and easy online ordering. Whether you prefer to set it and forget it or shop on demand, the brand ensures you never run out of grooming essentials. It's grooming made effortless—on your schedule.
Backed by its 2016 acquisition by Unilever and majority ownership by Nexus Capital as of 2023, Dollar Shave Club continues to blend clever storytelling, digital-first marketing, and accessible pricing. With a loyal fan base and global recognition, the brand remains a standout in the men’s grooming space—trusted, relatable, and always a step ahead.
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