Goop is a curated online marketplace focused on the intersection of lifestyle and wellness.
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Goop is a wellness and lifestyle brand that offers a wide range of products, from skincare and beauty to fashion and wellness. The brand is known for its curated selection of high-quality, luxury items that promote health, beauty, and a balanced lifestyle.
Goop’s hero product is the GoopGlow Microderm Instant Glow Exfoliator, a powerful exfoliating treatment that leaves skin smooth and radiant. Another popular item is the GoopGenes All-in-One Nourishing Face Cream, known for its hydrating and anti-aging properties. The brand also offers the G.Tox Ultimate Dry Brush, which promotes lymphatic drainage and exfoliation.
Goop was founded by Gwyneth Paltrow, who started the brand as a weekly newsletter and has since grown it into a leading lifestyle and wellness brand.