Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.
Turn is now "Amobee". Amobee unifies all advertising channels—including TV, programmatic and social—across all formats and devices, providing marketers with streamlined, advanced media planning capabilities powered by in-depth analytics and proprietary audience data.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
SendGrid provides and manages an email server on your company's behalf, so your communications with customers are reliably sent and delivered as needed. It's perfect when you need to send transactional emails, password recovery emails or notifications to users from your website.
Mixpanel is a tool that allows you to analyze how users interact with your website. It’s designed to make teams more efficient by allowing everyone to analyze user data in real-time to identify trends, understand user behavior, and make decisions about your product.
Algolia is search software to improve your in-store search experience, increase conversions and order value. Algolia connects to your product catalog, to provide a frictionless search and navigation experience. Create custom logic to promote specific results and merchandise your collection pages.
Zendesk is a customer support tool. It's got 2 main features: ticketing and knowledge base. Ticketing: Zendesk gathers customer queries in one place where you can manage and respond to customer questions efficiently. Knowledge base allows you to create an FAQ section to guide your customers.
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
Contentsquare's flagship product provides all the capabilities digital teams need to understand the how and why of visitor behavior across their website. Contentsquare Digital empowers you to improve customer journeys, increase conversions, and hike productivity.
Activate referrals anywhere on your site. From incorporating friend referral to your site navigation, or within a post-purchase prompt, Use out-of-the-box or customised email designs to take advantage of event-based triggers to power more communications to customers.
VWO is a conversion optimization solution. From VWO you can run A/B tests, and alter the look of parts of your website, without altering the code. Use funnels, heatmaps and session recordings to understand your shoppers’ hesitations better, which will help you generate stronger A/B testing ideas.