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Analytics
Considering adding either Amplitude or StoreHero to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Amplitude and StoreHero offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
Amplitude is one of the most advanced product analytics platforms that helps teams convert, engage, and retain customers. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis.
- Analyze customer behavior in-depth to drive personalized marketing strategies.
- Track user engagement across platforms to optimize product and feature adoption.
- Leverage data to forecast trends and inform product development decisions.
- Implement A/B testing to refine user experiences and increase conversion rates.
- Utilize cohort analysis for targeted customer retention and loyalty programs.
- Gain insights with real-time analytics to make data-driven decisions swiftly.
- Analyze profitability in real-time at the store, product, and order level by tracking all variable and operational costs.
- Benchmark your store's KPI performance against industry peers to identify areas for improvement.
- Unify sales, marketing, and cost data into a single dashboard for a comprehensive view of your business.
- Gain visibility into the full customer purchase funnel to pinpoint potential problem areas.
- Receive data-driven insights and recommendations to optimize your ecommerce strategy and improve profitability.
- Integrate with leading ecommerce platforms and marketing tools to access and analyze data across all channels.
The Amplitude Plus plan starts at $49 per month and provides access to the platform's core analytics features. Amplitude also offers Growth and Enterprise plans, but the pricing for those is customized based on factors like the number of monthly tracked users (MTUs) and additional features required.
StoreHero offers four pricing plans based on the annual revenue of the e-commerce business, starting at $129 per month for the Starter plan (under $500k annual revenue) and going up to a custom Enterprise plan for businesses with over $5 million in annual revenue. All of StoreHero's plans provide access to the platform's reporting, benchmarking, profitability analysis, and unlimited user features.
Amplitude offers a wide range of integrations that allow you to connect data from various sources and platforms into their powerful analytics and insights platform. These integrations enable you to get a comprehensive view of your customer behavior and performance across your entire marketing and product ecosystem.
- Segment
- Mixpanel
- Salesforce
- Zendesk
- Intercom
- Braze
StoreHero offers a comprehensive suite of integrations to help e-commerce businesses connect their data and gain a holistic view of their operations. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram
- Klaviyo
- TikTok
- Amazon
These integrations allow StoreHero users to sync their sales, marketing, and cost data in one centralized platform. This enables them to analyze profitability at the store, product, and order level, and make more informed decisions to optimize their e-commerce strategy and drive growth.
These highlight D2C brands from our database all currently leverageÂ
Amplitude
 in their tech stack:
Athletic Brewing
Athletic Brewing is a pioneering non-alcoholic craft beer company founded in 2017 by Bill Shufelt and John Walker. Based in Milford, Connecticut, Athletic Brewing has quickly become the top-selling non-alcoholic beer brand in the U.S., capturing 19% of the market and selling over 250,000 barrels in 2022. The company uses a unique brewing process to create great-tasting, all-natural non-alcoholic beers suitable for health-conscious beer lovers looking to enjoy the taste of craft beer without the alcohol.
Yummy Extensions
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
Penny Skateboards
Penny Skateboards is an Australian company that manufactures high-quality plastic cruiser skateboards known as "penny boards". Founded in 2010, Penny Skateboards has become a globally recognized brand, offering a wide range of colorful and durable penny boards in various sizes to suit riders of all ages and skill levels.
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