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Loyalty & Referal
Considering adding either Friendbuy or Refersion to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Friendbuy and Refersion offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
High-growth brands can get more out of every customer with Friendbuy. With a best-in-class referral and loyalty program, brands can achieve at least 5-15% of new customer acquisition, with a 4x higher lifetime value. Friendbuy works with DTC brands like Casper, AWAY, and Outdoor Voices as well as Fortune 100-ranked companies like Walmart, Disney and Nestle. Plus, Friendbuy integrates seamlessly with your tech stack, so you can incorporate referrals and loyalty seamlessly into your customer journeys.
- Comprehensive referral program management tools to easily onboard customers as brand advocates, track referral activity, and automate reward fulfillment.
- Seamless integration with leading ecommerce platforms like Shopify, BigCommerce, and Magento, as well as email, SMS, and other marketing tools to create a cohesive customer experience.
- Advanced analytics and reporting to measure the performance of referral campaigns, identify top referrers, and optimize strategies for higher conversion rates and customer lifetime value.
- Flexible reward structures and incentive programs to incentivize customers to share your brand, including the ability to offer discounts, credits, and other personalized rewards.
- Dedicated customer success team and educational resources to help merchants develop and execute effective referral marketing strategies tailored to their business needs.
- Comprehensive affiliate management tools to easily onboard, track performance, and pay commissions to an unlimited number of affiliates.
- Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps.
- Advanced attribution and privacy features that leverage first-party data to ensure compliance with regulations like GDPR and CCPA.
- Affiliate discovery capabilities through the Refersion Marketplace, allowing merchants to connect with relevant influencers and brand ambassadors.
- Customizable commission structures, payment options, and reporting to build trust and maximize the ROI of affiliate marketing programs.
Friendbuy offers customized pricing plans based on the ecommerce merchant's total monthly revenue. They have a self-serve package for businesses with up to $50K in monthly revenue, more flexibility and support for businesses with $50K-$100K in monthly revenue, and customized features for businesses with over $100K in monthly revenue. Friendbuy does not publicly disclose their exact pricing.
Refersion offers three main pricing plans for ecommerce merchants - Professional ($99/month if paid annually, $119/month if paid monthly), Business ($249/month if paid annually, $299/month if paid monthly), and Enterprise (custom pricing). The plans are structured based on the merchant's projected monthly order volume, with the Professional plan covering up to 50 monthly orders and the Business plan covering up to 200 monthly orders.
Friendbuy offers several integrations to enhance referral and loyalty programs, including:
- Klaviyo
- ReCharge
- Segment
- Shopify
- WooCommerce
- Chargebee
- BigCommerce
- Stripe
These highlight D2C brands from our database all currently leverageÂ
Friendbuy
 in their tech stack:
HealthyBaby
HealthBaby's mission is to protect and enrich the full potential of every child and support parents along the way. They do this by offering the safest baby essentials and provide science-backed, age-based content around brain and body development.
Candid
Candid transforms and straightens your teeth with clear, customized aligners made with dentist directed care!
These highlight D2C brands from our database all currently leverageÂ
Refersion
 in their tech stack:
Xwerks
Health & Wellness
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
Dermaclara
Personal Care
Dermaclara specializes in anti-aging and stretch mark removal products, utilizing 100% medical-grade silicone in their reusable Occlusion Patchesâ„¢. These patches create a microclimate on the skin that naturally regulates collagen, boosts skin elasticity, and hydration, offering a natural, safe, and effective solution for skin rejuvenation.
Nufyx
Health & Wellness
NUFYX innovates in the nutrition space by offering plant-based protein powders made from organic American-grown peas. Their products, designed to support digestion, muscle growth, and weight management, are characterized by minimal, clean ingredients and the inclusion of Aminogen®, a digestive enzyme blend to enhance protein absorption and avoid bloating.
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