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Email & SMS
Considering integrating either Klaviyo or HubSpot into your ecommerce brand’s tech stack? Email and SMS marketing are essential components for engaging customers and driving conversions in the competitive ecommerce landscape. This comparison delves into the core product features, key integrations, pricing models, and notable brands leveraging Klaviyo and HubSpot, assisting you in selecting the ideal platform for your email and SMS marketing strategies.
Klaviyo and HubSpot excel in empowering ecommerce brands through targeted email and SMS campaigns, each offering unique functionalities tailored to diverse business needs. This comparison evaluates their capabilities, integration options with other ecommerce tools, and pricing structures to help you make an informed decision on enhancing your brand's email and SMS marketing efforts.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
- HubSpot Payments allows ecommerce merchants to accept digital payments seamlessly within the HubSpot platform.
- Customizable payment links enable merchants to easily collect payments across various channels like websites, emails, and chats.
- The recurring payments feature simplifies subscription-based services by automating billing and customer data management.
- HubSpot's native quoting tool integrates payment processing, streamlining the quote-to-cash process for merchants.
- The HubSpot CRM's payment object stores transaction data, enabling automated workflows and reporting for ecommerce businesses.
- HubSpot's ecommerce integrations with platforms like Shopify and WooCommerce sync customer, product, and order data in real-time.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
HubSpot offers a range of pricing plans for its various hubs, including Marketing, Sales, and Service. The pricing starts at $30 per month for the Starter plan, with options to scale up to the Professional and Enterprise plans as the business grows. HubSpot also provides a free version of its CRM platform with limited features.
Klaviyo offers a wide range of integrations to help ecommerce merchants centralize their customer data and optimize their marketing efforts. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Stripe
- Chargebee
- Typeform
- Facebook Ads
- Google Ads
These highlight D2C brands from our database all currently leverageÂ
Klaviyo
 in their tech stack:
Olaplex
Olaplex is a revolutionary haircare brand that repairs and strengthens hair on a molecular level. Founded in 2014, Olaplex quickly became a global sensation with its patented bond-building technology that seeks out broken bonds in hair caused by chemical, heat, and mechanical damage. The brand offers a range of salon-quality treatments that are accessible for at-home use, including the popular No.3 Hair Perfector, No.8 Bond Intense Moisture Mask, and No.7 Bonding Oil.
Rare Beauty
Rare Beauty is an inclusive, vegan, and cruelty-free makeup brand founded by singer and actress Selena Gomez in 2020. The brand aims to break down unrealistic standards of perfection and promote mental health initiatives. Rare Beauty offers a diverse range of 48 foundation and concealer shades, as well as other makeup products like liquid blush, lip oils, and body care.
Rae
Rae Wellness is a wellness brand that offers pure and powerful supplements designed to support overall well-being. Founded in 2017, Rae Wellness provides affordable supplements made with high-quality ingredients to make wellness accessible to everyone. Rae offers a wide range of supplements, including pre- and probiotics, multivitamins, and supplements for sleep, stress, and energy.
These highlight D2C brands from our database all currently leverageÂ
Hubspot
 in their tech stack:
Momentous
Health & Wellness
Momentous offers a range of high-quality supplements and nutrition products designed to support various health goals, including sleep, cognitive function, athletic performance, and foundational health. Their products are formulated with clean, scientifically-backed ingredients, aimed at enhancing body and mind performance, and are trusted by professional athletes and health experts alike.
ZeroCo
Home
Zero Co Australia offers eco-friendly cleaning and body care products, aimed at reducing single-use plastic waste. Their innovative approach includes refillable "forever bottles" and concentrates, supporting their mission to "untrash the planet" by funding ocean cleanups with every purchase, emphasizing sustainability and environmental responsibility.
CBDfx
Health & Wellness
CBDfx is an online retailer specializing in high-quality, organically grown hemp CBD products, ranging from gummies and capsules to tinctures and topicals. Established in 2014, the company is committed to delivering pure, effective CBD products, catering to a variety of needs and preferences, and is renowned for its stringent quality control from seed to sale.
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