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Email & SMS
Considering integrating either Klaviyo or Omnisend into your ecommerce brand’s tech stack? Email and SMS marketing play a crucial role in engaging customers and driving conversions. This comparison delves into the core product features, key integrations, pricing models, and notable brands leveraging Klaviyo and Omnisend, helping you make an informed decision for your marketing strategy.
Klaviyo and Omnisend excel in enhancing ecommerce brands through targeted email and SMS campaigns, each offering unique functionalities tailored to diverse business needs. This comparison evaluates their capabilities, integration options with other ecommerce tools, and pricing structures to assist you in selecting the ideal platform for optimizing your brand's email and SMS marketing efforts.
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
- Klaviyo provides advanced email and SMS marketing automation to deliver personalized, data-driven campaigns.
- The platform integrates with ecommerce platforms like Shopify, enabling centralized customer data and targeted segmentation.
- Klaviyo's AI-powered features, such as predictive analytics and dynamic content, optimize marketing efforts and improve customer lifetime value.
- Robust reporting and benchmarking tools allow merchants to track campaign performance and identify growth opportunities.
- Klaviyo's omnichannel experience coordinates email, SMS, and other digital channels for a cohesive customer journey.
- Extensive app integrations, including with advertising platforms, help merchants streamline their marketing stack and drive efficient growth.
- Comprehensive email and SMS marketing automation capabilities, including pre-built workflows for welcome series, cart abandonment, post-purchase, and customer reactivation campaigns.
- Customizable email templates and a drag-and-drop editor that allow merchants to create professional, on-brand campaigns without any coding.
- Advanced segmentation and personalization tools that enable merchants to deliver highly targeted, relevant messages based on customer behavior, purchase history, and lifecycle stage.
- Seamless integrations with leading ecommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as popular marketing apps, to create a cohesive omnichannel experience.
- Detailed reporting and analytics to help merchants track the performance of their email and SMS campaigns, identify opportunities for optimization, and make data-driven decisions.
Klaviyo's pricing starts at $20 per month for the Email plan, which covers up to 1,000 active profiles. The Email and SMS plan begins at $35 per month for up to 1,000 active profiles. Klaviyo's pricing scales up as the number of active profiles increases, with enterprise-level plans available for businesses with over 45,000 active profiles.
Omnisend offers three main pricing plans - a free plan, a standard plan starting at $16/month, and a pro plan starting at $59/month. The plans are structured based on the number of contacts in the merchant's email list, with the free plan allowing up to 250 contacts and the paid plans scaling up to 150,000 contacts or more with custom pricing options.
Klaviyo offers a wide range of integrations to help ecommerce merchants centralize their customer data and optimize their marketing efforts. Some of the key integrations include:
- Shopify
- WooCommerce
- Magento
- Stripe
- Chargebee
- Typeform
- Facebook Ads
- Google Ads
These highlight D2C brands from our database all currently leverageÂ
Klaviyo
 in their tech stack:
Yummy Extensions
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
Penny Skateboards
Penny Skateboards is an Australian company that manufactures high-quality plastic cruiser skateboards known as "penny boards". Founded in 2010, Penny Skateboards has become a globally recognized brand, offering a wide range of colorful and durable penny boards in various sizes to suit riders of all ages and skill levels.
Impala Skates
Impala offers a range of recreational roller skates designed for fun and nostalgia. Founded with the mission of supporting a positive and encouraging community for skaters of all levels, Impala celebrates diversity and welcomes everyone, whether they're into roller skating, inline skating, or skateboarding.
The brand's roller skates feature a throwback design to the 70s, 80s, and 90s, bringing back the yesteryears of skate. Impala's range includes quad skates in various colors and styles, such as the Impala Quad Skate in Black Holographic, Cherry, Black, and Forest Green.
These highlight D2C brands from our database all currently leverageÂ
Omnisend
 in their tech stack:
Baulane
Home
Baulane creates luxury stone bathroom furniture for the world’s most desirable addresses. Baulane is a premium design-led bathroom brand that brings together artistic expression with high quality, premium manufacturing.
Smile Makers
Personal Care
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
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