Reviews

Okendo vs. SARAL: Tool Comparison

Considering adding either Okendo or SARAL to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Okendo and SARAL offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth, including SKIMS, Liquid Death, and Oh Polly.
SARAL is a simple influencer marketing platform for DTC brands. You can find untapped influencers, automate reach outs, ship free products, generate tracking links/codes, and do everything else from tracking performance to payments. Their mission is to be the world’s first “InfluencerOS” i.e. the one-stop-shop for all kinds of influencer campaigns. As of today, brands are running campaigns ranging from seeding, gifting, UGC, traditional paid deals, and ambassador programs.
- Collect and showcase authentic customer reviews for trust and credibility. - Offer customizable review widgets to match your brand's look seamlessly. - Provide automated review request emails for efficient feedback gathering. - Utilize rich snippets for improved SEO and higher search visibility. - Enable social sharing of reviews to boost brand reputation and reach.
- Comprehensive influencer discovery capabilities that allow merchants to search for and identify high-quality creators across platforms like Instagram, TikTok, and YouTube based on detailed metrics like follower count, engagement rate, and authenticity. - Streamlined outreach and relationship management tools, including email templates, automated follow-ups, and a built-in CRM, to help merchants efficiently connect with and nurture their influencer partnerships. - Seamless product seeding and affiliate tracking functionalities that enable merchants to ship free products, generate custom affiliate links, and monitor the performance of their influencer campaigns in real-time. - Comprehensive reporting and analytics dashboards that provide merchants with detailed insights into the return on investment (ROAS) of their influencer marketing efforts, allowing them to make data-driven decisions. - Flexible, all-in-one pricing structure with no long-term contracts or hidden fees, making SARAL an accessible and scalable solution for ecommerce merchants of all sizes.
All of Okendo's products (Reviews, Surveys, Quiz and Referrals) start at just $19/month. Okendo's pricing scales alongside your order volume.
SARAL offers a single pricing plan starting at $399 per month, billed quarterly at $1,197. This plan provides access to SARAL's full suite of influencer marketing features, including influencer discovery, outreach automation, product seeding, affiliate tracking, and performance analytics, with no limits on the number of influencers managed.
- Shopify - Salesforce - Mailchimp - Klaviyo - Attentive - ShipBob - Google Business Profile - Boost Commerce

SARAL does not currently offer tech integrations since their platform doesn't require them for success.

These highlight D2C brands from our database all currently leverage 
Okendo
 in their tech stack:
Loverboy
Loverboy is a premium alcohol and lifestyle brand co-founded by Kyle Cooke and Amanda Batula, stars of the Bravo TV show Summer House. The brand offers a variety of better-for-you alcoholic beverages including sparkling hard teas, spritzes, and canned cocktails made with pure, high-quality ingredients and no or low sugar. Loverboy recently launched its first line of zero-sugar, full-flavor non-alcoholic sparkling teas in two popular flavors - White Tea Peach and Lemon Iced Tea.
Penny Skateboards
Penny Skateboards is an Australian company that manufactures high-quality plastic cruiser skateboards known as "penny boards". Founded in 2010, Penny Skateboards has become a globally recognized brand, offering a wide range of colorful and durable penny boards in various sizes to suit riders of all ages and skill levels.
Runi
Runi is a new D2C brand behind Play Primer, a next-generation serum that's designed for sex. It can enhance pleasure and arousal by increasing stimulation and sensation in all of the right areas.
These highlight D2C brands from our database all currently leverage 
SARAL
 in their tech stack:
SKYN Iceland
Personal Care
SKYN Iceland makes skincare for stressed skin.
Gooseberry
Apparel
Inspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.
Eons
Health & Wellness
Eons is a biotech wellness brand that uses functional mushrooms to make a happier, healthier you.
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