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Loyalty & Referal
Considering adding either Referral Candy or Squaredance to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Referral Candy and Squaredance offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
ReferralCandy helps online stores attract new customers, increase sales and grow their brand with easy-to-setup and automated referral and affiliate programs.
Squaredance is the leading affiliate marketing platform that connects direct-to-consumer brands with partners such as media buyers, publishers, and influencers on a pay-for-performance model. Squaredance helps small and medium sized brands unlock the affiliate marketing channel and drive profitable volume and new customer acquisition.
- Automated referral program management, including post-purchase email invitations, customizable referral widgets, and seamless integration with ecommerce platforms like Shopify.
- Comprehensive analytics and reporting to track key metrics like referral sales, revenue, and customer participation, enabling data-driven optimization of the referral program.
- Flexible reward structures, including cash rewards, store discounts, and custom gifts, that can be tailored to incentivize customers and drive successful referrals.
- Fraud prevention and management capabilities to identify and mitigate suspicious referral activities, ensuring the integrity and ROI of the referral program.
- Seamless integrations with popular marketing tools like email, analytics, and remarketing platforms to create a cohesive, data-driven referral marketing ecosystem.
- Access to a curated marketplace of high-quality media buyers, publishers, and creators to launch performance-based marketing campaigns across diverse online channels.
- Streamlined campaign management tools to easily onboard partners, communicate, and track the performance of affiliate, influencer, and referral programs.
- Flexible, pay-per-sale pricing model with no upfront costs, monthly fees, or long-term contracts, allowing merchants to scale their marketing efforts risk-free.
- Comprehensive reporting and analytics to measure the impact of partnership campaigns across various metrics like conversions, revenue, and customer acquisition costs.
- Educational resources, playbooks, and 1-on-1 support to help merchants develop effective partnership strategies and maximize the return on their marketing investments.
Referral Candy offers three main pricing plans - a Premium plan starting at $59/month plus a 3.5% commission on successful referral sales, a Plus plan starting at $299/month plus a 1.5% commission, and an Enterprise plan with custom pricing. The plans are structured based on the merchant's needs, with the Premium plan offering basic features and the Plus and Enterprise plans providing additional functionality, support, and customization options.
Squaredance operates on a pay-for-sales model, where they charge ecommerce merchants a 15% fee on the total weekly sales generated by their affiliate partners. This fee can be discounted down to as low as 11% for merchants that exceed certain weekly sales volume thresholds. Squaredance does not require any upfront setup fees, monthly subscription charges, or long-term contracts.
ReferralCandy supports a variety of integrations to enhance its referral marketing capabilities. Here are some of the most notable integrations:
- WordPress
- WooCommerce
- Shopify
- Klaviyo
- Gorgias
- Mailchimp
- Recharge
These highlight D2C brands from our database all currently leverageÂ
Referral Candy
 in their tech stack:
NuStrips
NuStrips revolutionizes nutritional supplementation with innovative, paper-thin strips that dissolve on your tongue, offering a quick and efficient alternative to pills and gummies. Their range includes products for energy, sleep, and beauty, designed with clean, vegan ingredients and a focus on eco-friendly packaging, making wellness more accessible and sustainable.
Physician's Choice
Physician's Choice is dedicated to guiding individuals towards better health, starting with the gut, by offering a range of supplements that are sustainably sourced and scientifically backed. Their products, including probiotics, vitamins, and health-specific formulas, are designed with a focus on enhancing digestive health, immunity, and overall wellness, supported by rigorous third-party testing to ensure purity and efficacy.
These highlight D2C brands from our database all currently leverageÂ
Squaredance
 in their tech stack:
Bubs Naturals
Health & Wellness
Bubs Naturals offers a range of premium collagen and MCT oil products to support your wellness and vitality. Their products are clean, pure and made with all-natural ingredients.
Dose
Health & Wellness
Dose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
Xwerks
Health & Wellness
XWERKS is the maker of unique, science based nutrition products designed to optimize performance and health.
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