Influencer

SARAL vs. Social Snowball: Tool Comparison

Considering adding either SARAL or Social Snowball to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. SARAL and Social Snowball offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
SARAL is a simple influencer marketing platform for DTC brands. You can find untapped influencers, automate reach outs, ship free products, generate tracking links/codes, and do everything else from tracking performance to payments. Their mission is to be the world’s first “InfluencerOS” i.e. the one-stop-shop for all kinds of influencer campaigns. As of today, brands are running campaigns ranging from seeding, gifting, UGC, traditional paid deals, and ambassador programs.
Affiliate marketing made frictionless. Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, and automate it all.
- Comprehensive influencer discovery capabilities that allow merchants to search for and identify high-quality creators across platforms like Instagram, TikTok, and YouTube based on detailed metrics like follower count, engagement rate, and authenticity. - Streamlined outreach and relationship management tools, including email templates, automated follow-ups, and a built-in CRM, to help merchants efficiently connect with and nurture their influencer partnerships. - Seamless product seeding and affiliate tracking functionalities that enable merchants to ship free products, generate custom affiliate links, and monitor the performance of their influencer campaigns in real-time. - Comprehensive reporting and analytics dashboards that provide merchants with detailed insights into the return on investment (ROAS) of their influencer marketing efforts, allowing them to make data-driven decisions. - Flexible, all-in-one pricing structure with no long-term contracts or hidden fees, making SARAL an accessible and scalable solution for ecommerce merchants of all sizes.
- Automated affiliate program management, allowing merchants to easily onboard customers as revenue-generating affiliates with a single click. - Streamlined influencer and creator partnerships, including features like automated product seeding and one-click payouts to incentivize and reward top-performing creators. - Customizable affiliate signup forms, commission structures, and payout methods to provide a branded and personalized experience for both merchants and their affiliates. - Robust reporting and analytics dashboards to track the performance of various marketing channels, affiliates, and referral campaigns, enabling data-driven optimization. - Seamless integration with Shopify, as well as popular marketing apps like Klaviyo and Postscript, to create a cohesive and automated word-of-mouth marketing ecosystem.
SARAL offers a single pricing plan starting at $399 per month, billed quarterly at $1,197. This plan provides access to SARAL's full suite of influencer marketing features, including influencer discovery, outreach automation, product seeding, affiliate tracking, and performance analytics, with no limits on the number of influencers managed.
Social Snowball offers two main pricing plans - the "Snow Day" plan at $99/month plus 3% of revenue generated through the platform, and the "Blizzard" plan at $499/month with no commission fees. The Snow Day plan includes features like unlimited affiliates, customer referrals, and up to 2 programs, while the Blizzard plan adds customization options and the ability to have up to 10 programs. Both plans come with a 30-day free trial.

SARAL does not currently offer tech integrations since their platform doesn't require them for success.

Social Snowball offers a suite of integrations designed to enhance affiliate and referral marketing efforts. Key integrations include: - Klaviyo - Attentive - Postscript - KnoCommerce - PageFly - Zapier - Sendlane
These highlight D2C brands from our database all currently leverage 
SARAL
 in their tech stack:
SKYN Iceland
SKYN Iceland makes skincare for stressed skin.
Gooseberry
Inspired by the beauty and spirit of Bali, Gooseberry Intimates makes bathing suits, intimates, and loungewear with daring details & the right amount of sass.
Eons
Eons is a biotech wellness brand that uses functional mushrooms to make a happier, healthier you.
These highlight D2C brands from our database all currently leverage 
Social Snowball
 in their tech stack:
Kizik
Apparel
Kizik burst onto the seen just a few years ago with their world-famous, hands-free slip-on shoes. They're stylish, convenient and even fun. Since they've launched, they have expanded into a bunch of different categories within shoes: casual, stylish, everyday and athletic...all with their awesome hands-free design.
ManiMe
Personal Care
Manime specializes in premium press-on nail kits designed to provide salon-quality manicures at home. Founded by beauty enthusiasts, the brand offers a wide range of trendy designs, from classic to bold, ensuring there's something for every style. With easy application and long-lasting wear, Manime empowers individuals to express themselves through customizable and convenient nail art solutions.
Smile Makers
Personal Care
Smile Makers designs a range of high-quality, body-safe vibrators, lubricants, and wellness products. The brand emphasizes discreetness, education, and pleasure positivity - their mission is to normalize the conversation around sexual health and bring joy and satisfaction to all.
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