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Loyalty & Referal
Considering adding either Smile IO or Referral Candy to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Smile IO and Referral Candy offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Smile.io powers reward programs for 30,000 merchants across the globe, making it the most popular eCommerce rewards platform in the world. Create a mobile-friendly program that rewards your customers with points, VIP status, and referral bonuses.
- Create loyalty, referral, and VIP rewards programs to increase sales and repeat purchases.
- Customize the rewards launcher, panel, and emails to match your brand's look and feel.
- Encourage repeat purchases by allowing guest shoppers to earn points.
- Integrate with popular apps like Klaviyo, Google Analytics, and Okendo.
- Provide advanced reporting and analytics to measure the success of your loyalty program.
- Automated referral program management, including post-purchase email invitations, customizable referral widgets, and seamless integration with ecommerce platforms like Shopify.
- Comprehensive analytics and reporting to track key metrics like referral sales, revenue, and customer participation, enabling data-driven optimization of the referral program.
- Flexible reward structures, including cash rewards, store discounts, and custom gifts, that can be tailored to incentivize customers and drive successful referrals.
- Fraud prevention and management capabilities to identify and mitigate suspicious referral activities, ensuring the integrity and ROI of the referral program.
- Seamless integrations with popular marketing tools like email, analytics, and remarketing platforms to create a cohesive, data-driven referral marketing ecosystem.
Smile.io offers a free plan as well as four paid pricing tiers ranging from $49 to over $1,000 per month. The paid plans, including Starter, Growth, Pro, and Enterprise, provide increasing levels of functionality and support as the monthly order volume grows, with the Growth plan being the most popular option for mid-sized businesses.
Referral Candy offers three main pricing plans - a Premium plan starting at $59/month plus a 3.5% commission on successful referral sales, a Plus plan starting at $299/month plus a 1.5% commission, and an Enterprise plan with custom pricing. The plans are structured based on the merchant's needs, with the Premium plan offering basic features and the Plus and Enterprise plans providing additional functionality, support, and customization options.
Smile.io offers a wide range of integrations. Some of the most popular and relevant integrations include:
- Klaviyo
- Mailchimp
- Omnisend
- Recharge
- HubSpot
- Gorgias
- Loox
- Yotpo
These highlight D2C brands from our database all currently leverageÂ
Smile IO
 in their tech stack:
Monos
Monos is a Canadian luggage brand that offers high-quality, durable, and stylish luggage at an affordable price point. The brand is focused on mindful travel and sustainability, using the same materials as luxury luggage brands but selling directly to consumers to reduce costs. Monos luggage features aerospace-grade polycarbonate shells, waterproof interiors, and compression packing cubes.
ZeroCo
Zero Co Australia offers eco-friendly cleaning and body care products, aimed at reducing single-use plastic waste. Their innovative approach includes refillable "forever bottles" and concentrates, supporting their mission to "untrash the planet" by funding ocean cleanups with every purchase, emphasizing sustainability and environmental responsibility.
These highlight D2C brands from our database all currently leverageÂ
Referral Candy
 in their tech stack:
NuStrips
Health & Wellness
NuStrips revolutionizes nutritional supplementation with innovative, paper-thin strips that dissolve on your tongue, offering a quick and efficient alternative to pills and gummies. Their range includes products for energy, sleep, and beauty, designed with clean, vegan ingredients and a focus on eco-friendly packaging, making wellness more accessible and sustainable.
Physician's Choice
Health & Wellness
Physician's Choice is dedicated to guiding individuals towards better health, starting with the gut, by offering a range of supplements that are sustainably sourced and scientifically backed. Their products, including probiotics, vitamins, and health-specific formulas, are designed with a focus on enhancing digestive health, immunity, and overall wellness, supported by rigorous third-party testing to ensure purity and efficacy.
EmBeba
Kids
EmBeba is an innovative natural family skincare brand on a mission to de-mess and de-stress the way that families care for their sensitive skin.
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