Loyalty & Referal

Smile IO vs. Yotpo: Tool Comparison

Considering adding either Smile IO or Yotpo to your ecommerce brand's Shopify tech stack? Loyalty, referral and affiliate marketing tools are critical tech stack components to grow your sales and overall customer satisfaction. Smile IO and Yotpo offer different features, integrations and pricing models. Read our comparison below to discover which one is best for your brand.
Smile.io powers reward programs for 30,000 merchants across the globe, making it the most popular eCommerce rewards platform in the world. Create a mobile-friendly program that rewards your customers with points, VIP status, and referral bonuses.
Yotpo’s eCommerce retention marketing platform enables brands of all sizes to strengthen their relationships with consumers. With unified, data-driven solutions for Reviews and Visual UGC, Loyalty & Referrals, SMS and Email, and Subscriptions, Yotpo helps brands deliver winning, cohesive experiences that drive eCommerce growth and customer retention.
- Create loyalty, referral, and VIP rewards programs to increase sales and repeat purchases. - Customize the rewards launcher, panel, and emails to match your brand's look and feel. - Encourage repeat purchases by allowing guest shoppers to earn points. - Integrate with popular apps like Klaviyo, Google Analytics, and Okendo. - Provide advanced reporting and analytics to measure the success of your loyalty program.
- Boost search visibility with Google Seller Ratings and Google Shopping Ads. - Sync reviews with SMS, loyalty programs for enhanced marketing synergy. - Tailor the reviews widget for brand consistency and user experience.- Showcase Photo & Video reviews to provide authentic social proof. - Employ Smart Filters to display the most relevant reviews, boosting confidence.
Smile.io offers a free plan as well as four paid pricing tiers ranging from $49 to over $1,000 per month. The paid plans, including Starter, Growth, Pro, and Enterprise, provide increasing levels of functionality and support as the monthly order volume grows, with the Growth plan being the most popular option for mid-sized businesses.
Yotpo starts at $79/month for most ecommerce stores. They offer product bundles with discounts starting at $368/month. Yotpo's pricing scales alongside your monthly order volume.
Smile.io offers a wide range of integrations. Some of the most popular and relevant integrations include: - Klaviyo - Mailchimp - Omnisend - Recharge - HubSpot - Gorgias - Loox - Yotpo
- Shopify - Recharge - Salesforce Cloud - Appbrew - Rebuy
These highlight D2C brands from our database all currently leverage 
Smile IO
 in their tech stack:
Monos
Monos is a Canadian luggage brand that offers high-quality, durable, and stylish luggage at an affordable price point. The brand is focused on mindful travel and sustainability, using the same materials as luxury luggage brands but selling directly to consumers to reduce costs. Monos luggage features aerospace-grade polycarbonate shells, waterproof interiors, and compression packing cubes.
Dotti
Dotti is a modern, high-design cleaning brand that elevates everyday tools like sponges and brooms with beauty, performance, and convenience in mind.
ZeroCo
Zero Co Australia offers eco-friendly cleaning and body care products, aimed at reducing single-use plastic waste. Their innovative approach includes refillable "forever bottles" and concentrates, supporting their mission to "untrash the planet" by funding ocean cleanups with every purchase, emphasizing sustainability and environmental responsibility.
These highlight D2C brands from our database all currently leverage 
Yotpo
 in their tech stack:
Yummy Extensions
Beauty
Yummy Extensions is a luxury hair extensions brand founded in Texas that inspires beauty and confidence with its prestigious line of authentic human hair extensions. The brand offers a range of hair extensions designed to provide added volume, length, and versatility while mimicking the look and feel of natural hair.
Levain Bakery
Food
Levain Bakery is a renowned New York City-based bakery known for its decadent, oversized cookies that have gained a cult following among locals and tourists alike. Founded in 1995 by Pam Weekes and Connie McDonald, Levain Bakery has expanded to multiple locations across the city, offering a variety of flavors including chocolate chip walnut, dark chocolate chocolate chip, oatmeal raisin, and more.
Underoutfit
Apparel
Underoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
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