Analytics
Considering adding either Triple Whale or Cassandra to your ecommerce brand's Shopify tech stack for analytics and data management? It's crucial to have a powerful analytics tool in your tech stack to help you understand performance, your marketing efforts and your overall business health. Triple Whale and Cassandra offer different features, integrations and pricing models. Read our tool comparison below to discover which one is best for your brand.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Cookie-less marketing Measurements for the privacy-centric world. Cassandra is the AI Marketing Mix Modeling & incrementality testing software for non-tech marketers
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place.
- It uses a first-party pixel on websites along with UTM tags to track user behavior accurately.
- The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms.
- Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics.
- Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
Triple Whale offers three pricing tiers tailored to different business needs. The "Growth" plan starts at $129/month and includes a dashboard, pixel, and anomaly detection, while the "Pro" plan at $199/month adds AI-powered recommendations, RFM audiences, and dedicated support. The "Enterprise" plan at $279/month provides additional features like creative insights and product analytics, along with a dedicated enterprise customer success manager.
Triple Whale offers a vast amount of integrations that allow you to connect multiple sources of data together. Integrations include:
- Klaviyo
- Meta
- Google
- TikTok
- Shopify
- Slack
- Mailchimp
- Recharge
- Gorgias
These highlight D2C brands from our database all currently leverageÂ
Triple Whale
 in their tech stack:
UnderoutfitUnderoutfit specializes in producing the most comfortable and supportive bras, tops, and underwear in the world.
Manly BandsManly Bands crafts unique and stylish men's wedding bands. Founded with the belief that men deserve exceptional choices when it comes to their wedding jewelry, Manly Bands offers a diverse collection of rings crafted from high-quality materials such as tungsten, titanium, and precious metals. With customizable options and a focus on craftsmanship and comfort, Manly Bands provides grooms-to-be with the perfect symbol of their love and commitment.
DoseDose crafts expertly formulated organic wellness shots, combining potent, clean ingredients in clinically-researched dosages to support a healthier body daily. Their product line, free from sugar and calories, includes turmeric, aloe vera, elderberry, and milk thistle, boasting enhanced bioavailability and strength. Emphasizing a holistic approach to health, Dose aims to deliver the most effective wellness shots for those seeking natural, functional support for their liver, immunity, skin, and more, backed by a passion for holistic living and natural medicine.
These highlight D2C brands from our database all currently leverageÂ
Cassandra
 in their tech stack:
Stove GuardHome
StoveGuard specializes in creating custom precision-cut stovetop protectors designed to fit your exact stove model, offering a convenient solution for keeping your stove clean and protected. Their products are made in the USA, featuring easy-to-clean, durable materials that are FDA food grade approved, PFOA and BPA free, enhancing the cooking experience with a focus on hygiene and maintenance.