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Considering integrating either Triple Whale or Northbeam into your ecommerce brand's tech stack? Analytics and data are crucial for ecommerce success, helping you make informed decisions to drive growth. This comparison analyzes the core product features, key integrations, pricing models, and notable brands using Triple Whale and Northbeam, so you can choose the best analytics solution for your business.
The central source of truth for your eCommerce store, view all your meaningful data from a customizable dashboard or mobile app. In addition to all that, the Triple Whale pixel gives you accurate first/last click attribution to help increase your ROI on ad spend.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
- Triple Whale collects and centralizes metrics from various tools used by ecommerce merchants in one place.
- It uses a first-party pixel on websites along with UTM tags to track user behavior accurately.
- The software simplifies complex data, provides easy-to-understand reports, and saves time by eliminating the need to log into multiple platforms.
- Triple Whale's pixel offers transparent and accurate reporting on ad performance without under-reporting or over-reporting metrics.
- Merchants can access detailed attribution capabilities, including ROAS data, customer journey visualization, and insights for upsells and cross-sales.
- Accurate multi-touch attribution to understand the full customer journey.
- Powerful media mix modeling to optimize marketing budgets and channel mix.
- Real-time data processing and customizable dashboards for actionable insights.
- Machine learning-powered creative analytics to identify high-performing ads.
- Seamless integrations with leading ecommerce platforms and marketing tools.
Triple Whale’s Founders Dash plan is free, while the Pro plan at $199/month includes industry ad benchmarks and web analytics, with the Enterprise plan offering custom features.
Learn more about the tech stack integrations that Triple Whale offers below. Key integrations include Klaviyo, Recharge Payments, Postscript, Gorgias, ShipBob, Yotpo, Kno Commerce, Fairing, and Okendo.
Klaviyo
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Recharge Payments
Recharge is the leading Shopify subscription solution for online businesses. It makes it easy to transform one-time products into subscription options.
Postscript
Trusted by over 7,000 Shopify and Shopify Plus stores like Brooklinen, Kopari, and Ugly Water. Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. Within minutes you can sync data, start collecting compliant subscribers, have 2-way conversations, and enable deeply targeted campaigns.
Gorgias
Gorgias is of the most popular helpdesks for D2C brands. It centralizes all your support tickets in one place and enriches them with lots of extra context about a buyer's profile. Through Gorgias, you can connect directly to your eCommerce store and edit orders, modify subscriptions, and refund payments without leaving your helpdesk.
ShipBob
ShipBob is a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer brands. Our mission is to help brands be more successful online by providing best-in-class logistics. ShipBob offers a growing fulfillment network powered by proprietary technology, as well as the supported and expertise needed to save brands time and money while enhancing the customer experience.
Klaviyo
Klaviyo is the best in class email marketing solution for eCommerce. It's powerful because it connects to your store, and you can create awesome customer segments based on past purchasing behaviors, customer preferences, and even future predictions of spending.
Postscript
Trusted by over 7,000 Shopify and Shopify Plus stores like Brooklinen, Kopari, and Ugly Water. Postscript gives ecommerce brands the tools they need to run a world-class SMS marketing program. Within minutes you can sync data, start collecting compliant subscribers, have 2-way conversations, and enable deeply targeted campaigns.
Recharge Payments
Recharge is the leading Shopify subscription solution for online businesses. It makes it easy to transform one-time products into subscription options.
Shopify
Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
Tapcart
Tapcart has been called the "Shopify for mobile apps" and it's drag-and-drop platform let brands customize their mobile app including layout, product detail pages, integrate checkout options, include product reviews, and even add other branded content (i.e., blogs, lookbooks, videos, live video, and more). Tapcart also lets merchants sync directly from Shopify in realtime so inventory, products, and collection are all up-to-date.
These highlight D2C brands from our database all currently leverage
Triple Whale
in their tech stack:
LMNT
LMNT is a brand that specializes in electrolyte drink mixes. These drink mixes are designed to help individuals replenish essential electrolytes lost during physical activity, particularly activities that involve sweating. Electrolytes are minerals like sodium, potassium, calcium, and magnesium, which play crucial roles in maintaining proper hydration and muscle function.
Nécessaire
Sustainable, clean personal care products. Nécessaire believes personal care is self-care—and that self-care is a necessity.
Dr. Squatch
Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.
Athletic Greens
Athletic Greens is formulated with 75 vitamins, minerals and whole food-sourced ingredients, carefully selected for high potency and bioavailability. Their high efficacy greens powder provides daily support in 5 crucial areas of health.
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