On Touch Go Targeting Abilities

On Touch Go provides robust targeting capabilities, allowing advertisers to reach their desired customers at street level through ads tailored based on day, time, location, and soon, audience demographics. The geofencing feature enables precise targeting within specified geographic areas, while scheduling allows for strategic ad placements. With a focus on brand awareness, On Touch Go ensures engagement with the target audience in captive settings, boasting a 30-second dwell-time and an impressive 52% eye-fixation rate. Additionally, the platform drives mobile activation through QR codes, resulting in a 41% increase in web visitation, and encourages in-store visits with 26% of consumers visiting a store after exposure to an On Touch Go ad.

Benefits of The On Touch Go Platform

On Touch Go offers effective brand awareness by capturing a target audience with 30 seconds of dwell-time and a high 52% eye-fixation rate. It enables mobile activation through QR codes, leading to a 41% increase in web visitation as consumers actively engage with the outdoor advertising. The platform facilitates hyperlocal reach, as 26% of consumers visit a store after exposure to an On Touch Go ad, making it a powerful tool for driving in-store traffic.