Direct-to-consumer (D2C) health and wellness brands have emerged as pivotal players in the industry, offering consumers convenient access to products that promote physical and mental well-being. These brands prioritize quality, transparency, and customization. For instance, one prominent D2C health brand specializes in personalized vitamins and supplements, tailoring its products to individual needs through online assessments. Another brand focuses on fitness equipment, delivering innovative home gym solutions designed for efficiency and affordability. Additionally, some D2C companies emphasize mental wellness, providing accessible online therapy services to meet the growing demand for mental health support.
D2C health and wellness brands are important because they circumvent traditional retail channels, enabling them to provide high-quality, often customized products directly to consumers. They prioritize product efficacy, transparency in ingredients, and personalized approaches, aligning with the holistic well-being preferences of today's health-conscious consumers. With their innovative offerings and user-centric experiences, D2C brands are reshaping the health and wellness landscape, making it more accessible and tailored to individuals seeking to improve their overall health, fitness, and mental well-being.
Perelel is a women-founded health brand that offers OB/GYN-developed, stage-based supplements designed to support women through every phase of hormonal health—from fertility and pregnancy to postpartum and menopause. Their clean, clinically-backed formulas use bioavailable ingredients and are third-party tested for safety and effectiveness. With a mission to make quality care more accessible, Perelel also donates prenatal vitamins with every subscription.
De Lune creates research-backed herbal and nutritional menstrual essentials, for a world where periods are a pleasure—not a problem.
Organic wellness shots combine potent ingredients in clinically-researched dosages to functionally support a healthier body everyday.
Everything you need to increase your chances of conceiving and kick-start a healthy pregnancy. All of that with with a net-zero plastic footprint.
Trevi Hydration, launched in December 2024 by the creators of Simple Modern, offers zero-sugar electrolyte drink mixes designed to enhance daily hydration. Available in flavors like berry lemonade, lemon lime, orange, and raspberry, each serving provides five essential vitamins and minerals, along with three times the electrolytes found in traditional sports drinks. Trevi's products are non-GMO, allergen-free, vegan, and free from artificial flavors and dyes, aiming to make staying hydrated both convenient and flavorful.
rmdy was created to give anyone with a gut a preventative & proactive solution for short + long term digestive health that is efficacious, convenient, and delicious.
Animal Pak is a legacy sports nutrition brand trusted by bodybuilders and elite athletes for over 40 years. Known for its powerful, all-in-one multivitamin packs, Animal delivers performance-driven supplements designed to fuel intense training and recovery. It's built for those who demand serious results.
Snap Supplements offers science-backed, plant-based formulas designed to support heart health, energy, digestion, and overall wellness. Made with clean, high-quality ingredients, Snap Supplements helps you fuel your body naturally for optimal performance and vitality.
GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
Semaine exists to raise the standard of healthcare and wellness for women. Their first product specifically addresses period pain and empowers women by providing natural, plant-based products that have been rigorously researched and can be taken without a prescription.
Everything your brain needs to thrive can be found in natural food, but everyone struggles to maintain the optimal brain-food diet with the reality of a busy modern life. It’s why Heights was created.
Bare Performance Nutrition (BPN) creates high-quality supplements designed for athletes and those dedicated to pushing their limits. Founded by Nick Bare, a veteran and former Infantry Platoon Leader, the brand emphasizes transparency, rigorous testing, and a "Go One More" mindset that inspires commitment to continuous improvement. With its headquarters in Texas, BPN provides resources like a training app and podcast, along with a wide range of products, all backed by third-party certifications.
Everything you need to build a better D2C brand, business and tech stack.
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